Now more than ever before, people make their buying decisions through research and interaction.
Word-of-mouth is still the number one method for making this decision and we now get there through organic search, social media online in addition to traditional print or electronic. But it comes down to “what do we think?” “what do we know?” “how do we feel?”
My ability to listen, analyze and problem solve has developed into a successful career as a business writer, marketing communications professional and publicist.
My expertise is providing the creative, content and/or copy which gives your potential customer the information they need to make an educated, knowledgeable and comfortable decision.
If there are words involved, I have most likely written it: from scripts, ghostwriting and Powerpoint, to advertorials, features, advertising and editing. With a background in journalism and radio production, my web content writing is naturally organic and SEO-rich.
Should you have long-range goals that require a written strategic communications plan, I follow the Public Relations Society of America (PRSA) method of research, objectives, planning, execution and evaluation. The plan may include multi-channel/cross-channel marketing campaigns (paid advertising, earned media and public relations/promotion, and social, etc), along with a timeline and budgets.
Advertising Copywriting :: Public Relations :: Editing :: Ghostwriting :: Web Content :: Social Engagement :: YouTube Videos ::
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