I call what I do “creative communication” because I have always been integrating Advertising and Public Relations. In fact, long enough to see marketing evolve from newspapers to new media. But here’s a secret: It’s all Public Relations.
Want to see some samples of creative communication on Pinterest? Click the image below:
Content is just another word for compelling copy; it’s not rocket science when you have the talent for it. Actually, writing for the web is easier than a 30-second commercial or a one-page color ad in a magazine. But they all demand the ability to get the message out there. And they all have their place.
Public Relations answers the questions: What’s your message? What’s the public’s perception? What do your employees think and say about their company? What does the media know about you? And you can budget for both. Seriously.
Creative Direction – Copywriting – Content Development & SEO – Collaborative Art Direction
Communications Strategy & Planning – News Releases & Distribution – Social Engagement – Contributed Articles – Internal Communication & Newsletters – Newsroom management – White Papers – Event Promotion & Management – Video, Image, Audio – Research – WordPress Site Content Management – Agency & Corporate Marketing Support