Every business has a story. How are you telling yours?
Business writing and communication | Brand Strategy | Identity | Print | Web | Radio | Integrated communications | Public Relations | All this marketing stuff
Distilling complex ideas and concepts into marketing communications means approaching every project with an open mind.
I’m a right brain person. I don’t do lists very well. My outlines are usually very organic. And, as a non-linear person, I tend to look at the big picture, then work backwards.
Yes, I can create great headlines, catchy slogans, motivating positioning statements, insightful copywriting and humorous radio commercials. I’ve directed graphic designers to create award-winning web and print. And, often we start with a picture and build the copy around it.
But I also believe that the best way to approach your potential customer is by building a marketing program that positions your product or service as the one your customers choose, not the one they are manipulated into wanting. Of course, that’s where my left brain kicks in with budgets, outlines and plans.
We want to build an emotional connection to your organization, your product, your service. That is what builds a brand.
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There is no magic “advertising or public relations” bullet
There is no magic marketing bullet.
I’ve been involved in marketing and communications since 1982. And the one thing I’ve learned is there isn’t one magic marketing bullet.
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Virtual is the new black
If you need business communications, an awareness campaign built for the internet, media relations or have a story to tell, call me.
If you need help marketing that story, call me.
And, if need graphic and web design. I can help with that, too. Virtually. It’s all so 21st century.
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How To Write An Article For The Web – Business Writing – Biznik
Here’s a great article on how to write for the web.
When I meet with you, and discuss your story, we develop articles and posts that don’t necessary follow the “rules” like using the exact keyword phrase more than twice within 300 words or so. But I like to think that if you have a compelling story to tell, people will listen.
Manage Your Brand’s Social Media Presence with One App
For those of you out there trying to find low cost ways to track your brand’s presence in social media, this article outlines the Social Marketing Hub.
It’s $2000 for the lowest subscription plan, but that isn’t bad if you’ve got some major campaigns going on marketing your product.
Manage Your Brand’s Social Media Presence with One [...]
Fake Stunt That Duped Real Newscast Goes Viral – Advertising Age – Digital: Viral Video Charts
NEW YORK (AdAge.com) — Look what’s landed on the Viral Chart this week: the now-infamous “Liquid Mountaineering” spot for outdoor apparel maker Hi-Tec. Infamous because the faux documentary about nutty European adventurers and their new “sport” was picked up as real news by D.C.’s NBC affiliate in May, which pretty much sets the bar for “earned media” when it comes to web video.