Asheville marketing communications, advertising, public relations, brand strategy
Here’s a great article on how to write for the web.
When I meet with you, and discuss your story, we develop articles and posts that don’t necessary follow the “rules” like using the exact keyword phrase more than twice within 300 words or so. But I like to think that if you have a compelling story to tell, people will listen.
For those of you out there trying to find low cost ways to track your brand’s presence in social media, this article outlines the Social Marketing Hub.
It’s $2000 for the lowest subscription plan, but that isn’t bad if you’ve got some major campaigns going on marketing your product.
Manage Your Brand’s Social Media Presence with One [...]
NEW YORK (AdAge.com) — Look what’s landed on the Viral Chart this week: the now-infamous “Liquid Mountaineering” spot for outdoor apparel maker Hi-Tec. Infamous because the faux documentary about nutty European adventurers and their new “sport” was picked up as real news by D.C.’s NBC affiliate in May, which pretty much sets the bar for “earned media” when it comes to web video.