I call what I do “creative communication” because I have always been integrating Advertising and Public Relations. In fact, long enough to see marketing evolve from newspapers to new media. But here’s a secret: It’s all Public Relations.
Content is just another word for compelling copy; it’s not rocket science when you have the talent for it. Actually, writing for the web is not as constraining as a 30-second commercial or a one-page color ad in a magazine. All demand your ability to tell a compelling story. And, all have their uses.
Public Relations answers the questions: What’s your message? What’s the public’s perception? What do your employees think and say about their company? What does the media know about you? And you can budget for both. Seriously.
Creative Direction – Copywriting – Content Development & SEO – Collaborative Art Direction
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Awards and Affiliations:
Communications Strategy & Planning – News Releases & Distribution – Social Engagement – Contributed Articles – Internal Communication & Newsletters – Newsroom management – White Papers – Event Promotion & Management – Video, Image, Audio – Research – WordPress Site Content Management – Agency & Corporate Marketing Support
jamesgang creative communications LLC
Asheville NC 28804
Headquartered on the Internet since 2005