Marketing and Branding Communications for the 21st Century

The New Rules of Marketing and Public Relations require you to rethink how you promote your brand. 

  • How are you telling your story?

  • Who are your brand advocates?

  • Are you using the tools -online and off – best for your brand? 

  • Who’s writing your content for your marketing materials? 

  • Are you thinking and acting locally, thinking globally?

  • Do you think you can’t afford help on a strategy, but seem to spend a lot on marketing anyway?


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5 Easy Ways to Avoid Roof Damage

Facility managers are constantly on call to attend to occupant needs. HVAC problems, overhanging tree limbs, and interior walls that need to be moved are all part of the job description; however, handling roof leaks is often high on the list of problems and yet many can be avoided.

our voYce

The concept was simple. Everyone should vote on lots of stuff, and often. A focus group was held at the offices of TopFloorStudio, here in Asheville, to see what people thought of the concept. The website was designed around some of that really great input. We also got a good understanding for the need of a […]

“Raising the Roof” Asheville Citizen Times

The Asheville Citizen Times helped North American Roofing celebrate their 20th anniversary headquartered here, with this great pick up from a press release we sent them  in October. Online Version:   PDF Version:      

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