21 Twitter Tips From Socially-Savvy Companies | Fast Company
This is very interesting. Unfortunately, it focuses on companies that actually have budgets (there is a mention in point #3 about “a meager budget of $15,000” for one particular twitter campaign. In Asheville, that would be expected to produce a logo, positioning statement, branding campaign, six months of facebook, twitter blogging, brochures, feature articles and news releases. Oh, and a website with e-commerce.
Good points in this article. They can be applied on a smaller scale, but on the same hand, there needs to be realistic expectations when budgets of “$15,000” are non considered meager, but exorbitant.