The Sustainability Revolution

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Neil Gurney, Saatchi and Saatchi, San Francisco

The Sustainability Revolution

November 16th, 2009

Luncheon and Program 11:30a to 1:00p

AAF Members: $15; Guests $25

Seating is Limited – Please RSVP by November 12th

Posana Café – 1 Biltmore Avenue – Downtown – Pack Square –  Asheville

When gas prices rose to over $5 a gallon, how did the World’s largest manufacturer of washing liquid manage to keep prices steady and win over the competition? An innovation to a trucking fleet saved a big box retailer $10 million a year, and the simple idea of unscrewing a light bulb saved over two million dollars and made it to the Olympic games.

Sustainability is often associated with disaster: If we continue to consume 150% more than the earth can produce, we will simply run out of available resources. But in the mix of doom and gloom, companies who embrace sustainability are inventing new ways of doing business and they are finding that it is not just good for the planet, but good for their bottom line.

There is a sustainability revolution taking place, and it’s not just driven by tree hugging hippies or panicked environmentalists. Big brands such as Wal-Mart, Toyota, Patagonia, and Proctor & Gamble – many of whom were originally the biggest offenders – are now leading the charge. Whether you choose to be part of it or not, the Sustainability Revolution will have a profound affect on how you do business.

This presentation illuminates these issues and defines the key drivers that will help direct businesses on a path of sustainability.

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About the Speaker:

Saatchi & Saatchi, well ahead of its time, took the initiative to purchase sustainability consultancy. They needed someone to integrate the new offering of sustainability into the worldwide Saatchi & Saatchi network.  Neil was invited to join them as their COO to manage the running of the company, development of the products and the business integration program.

Neil Gurney brings a wealth of strategic insight to the branding process and the world of sustainability. As a strategic thinker with international branding experience, Neil has led workshops for a number of local organizations including The Grove Park Inn Resort, The Billy Graham Training Center, Advantage West and the Blue Ridge National Heritage Area. He has been a featured speaker for a numerous professional advertising and public-relations organizations throughout Africa, England, Europe and most recently the USA. Throughout his career, Neil has handled some of the globe’s best-known brands, including Guinness, Metropolitan Life, Proctor & Gamble, Johnson & Johnson, and DuPont. We say “globe” with good reason. Born in South Africa, Neil rose through the ranks of advertising working for offices of international agencies like McCann and Saatchi & Saatchi.

About the Sponsor:
New Page Corporation is a leading manufacturer of coated paper, distributed in Western North Carolina by Mac Papers.

About AAF-Asheville:

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American Advertising Federation Asheville (AAF Asheville) a not for profit organization also part of the national American Advertising Federation, the oldest advertising trade association in the US. There are some 200 clubs across the country, and about 225 student chapters. Headquartered in Washington, D.C., the association acts as the unifying voice for advertising, promoting, and protecting the trade. AAF-Asheville covers the Western North Carolina region including Hendersonville, Waynesville and Hickory, NC.