A Small Business GOOGLE Analytics Guide

It’s no secret that “GOOGLE ANALYTICS” is a very powerful tool. But it can be daunting.

This is an excellent guide, put together by SIMPLY BUSINESS that takes you through the process. 

The business of public relations is evolving into the ability to track, analyse and evaluate the effectiveness of your branding and marketing. Gone are the days of simply having great creative for advertising, buying media and hoping for the best; Gone, too, are the days of pitching the media, getting the story and then using  paid advertising metrics to evaluate your efforts.

Of all the ways to evaluate how your online marketing is doing, GOOGLE ANALYTICS is one of the most effective…. and best of all, it’s FREE.

http://www.simplybusiness.co.uk/microsites/google-analytics-guide/

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