CONTENT IS KING
Copywriting and Public Relations:
My first job in public relations was working at a theatrical press agency (Merlin Group, LTD) in New York City. A move to Sarasota, FL started a career in radio, writing copy for 20-30 advertisers weekly; I then joined a fledging advertising agency as their copywriter and media buyer.
From there, I gained experience in advertising, public relations, promotions, media and creative direction. For awhile, I managed the public relations and image for a Behavioral Health System, Manatee Glens, and followed that as a Director of Creative Services for a national PR firm specializing in nutraceuticals and supplements.
My experience includes slogans, positioning statements, copy and advertorial, newsletters, web content, SEO, radio and television, online and Powerpoint(r) presentations. Coordinating art & copy with the art directors and graphic designers, scripts for events and web content, you name it, I’ve probably written it. In public relations, I’ve had experience with everything from coordinating trade shows – handing out tchotchkes to writing white papers to pitching media, news release distribution and feature stories. Today, I focus on the content. Content is king.
Headquartered on the internet, Jamesgang creative+communications llc, offers branding strategy and marketing consultation, business writing and communications, advertising and public relations services from Asheville, NC.
Copy editing and Manuscript support:
I also have expanded my services to include help with manuscripts, copy editing and proofing, and self-publishing with online companies such as createspace.