Jamesgang Creative

Distilling complex ideas and concepts into marketing communications means approaching every project with an open mind.

I’m a right brain person. I don’t do lists very well. My outlines are usually very organic. And, as a non-linear person, I tend to look at the big picture, then work backwards.

Yes, I can create great headlines, catchy slogans, motivating positioning statements, insightful copywriting and humorous radio commercials. I’ve directed graphic designers to create award-winning web and print. And, often we start with a picture and build the copy around it.

But I also believe that the best way to approach your potential customer is by building a marketing program that positions your product or service as the one your customers choose, not the one they are manipulated into wanting. Of course, that’s where my left brain kicks in with budgets, outlines and plans.

We want to build an emotional connection to your organization, your product, your service. That is what builds a brand.

Clients have included worked with not-for-profits, arts, tech, health, financial, real estate, hospitality and consumer. I can help build your brand, work with you creating a marketing plan, direct a talented graphic design team in creating tactical elements, and help you write your web content.

Jamesgang creative+communications llc is my latest endeavor and incarnation. Having been in business communications for 25 years, I’m not about to not show examples of past work. However, many of the samples you will see here are from my past lives as a creative director, copywriter, publicist and spin doctor.