AAF Asheville
PRAWNC
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The role of marketing communications is changing. That’s why it’s good to have an experienced brand strategist working with you.
I’ve been in public relations and advertising for 30 years. My experience includes:
- agency copywriting and creative direction website development and content;
- as a freelance writer, independent consultant and brand strategist hired by agencies;
- public relations, publicity, events, promotion;
- emotional branding;account management, handling budgets, production deadlines, timelines;
-even a media buyer.
And during that time, the business of marketing communications has gone through enormous change.
Through the internet, how we market and who we market to has caused an upheaval in the industry. And with the internet comes new ways to capture information and data relevant to strategic integrated communication.
Agencies are having to adapt to the changes and that also includes streamlining large in-house staffs. Honestly, through effortless mobile phone contact, high speed internet and fast computers with incredible software applications, along with good strategic management, teams can be put together to handle every facet of today’s fast-paced marketing concerns.
With all those years’ experience have come the ability to build strategic alliances with many top marketing professionals. I can put together a team of gifted graphic designers, web artists, media buyers and marketing professionals for the elements of a marketing or public relations campaign I can’t handle myself.
For strategic communications planning, copywriting, feature articles and gosh-darn good creative, talk to me. If I can’t handle your project, I’ll put together a team that can. We collaborate using the same processes we would if were all in the place. And at a reasonable price.
Here are some of the folks I work with when I need them: