As one-time special incentive, $50 memberships given as gifts to incoming public relations “stars” begin in January 2010, for a 25% increase in membership value. Currently, annual membership begins in March. University student memberships are also available at $25.
Business writing and communication | Brand Strategy | Identity | Print | Web | Radio | Integrated communications | Public Relations | All this marketing stuff
Distilling complex ideas and concepts into marketing communications means approaching every project with an open mind.
I’m a right brain person. I don’t do lists very well. My outlines are usually very organic. And, as a non-linear person, I tend to look at the big picture, then work backwards.
Yes, I can create great headlines, catchy slogans, motivating positioning statements, insightful copywriting and humorous radio commercials. I’ve directed graphic designers to create award-winning web and print. And, often we start with a picture and build the copy around it.
But I also believe that the best way to approach your potential customer is by building a marketing program that positions your product or service as the one your customers choose, not the one they are manipulated into wanting. Of course, that’s where my left brain kicks in with budgets, outlines and plans.
We want to build an emotional connection to your organization, your product, your service. That is what builds a brand.
They wanted to market this flavoring kit via veterinary product representatives to vets worldwide. Giving the vets a sample seemed an obvious way to get the product into the hands of the vets –
There is no magic marketing bullet.
I’ve been involved in marketing and communications since 1982. And the one thing I’ve learned is there isn’t one magic marketing bullet.
The national ad campaign, Gary James, Creative Director; Jamie Stockie, graphic designer. For NACHA (Direct Deposit; Direct Payment)
If you need business communications, an awareness campaign built for the internet, media relations or have a story to tell, call me.
If you need help marketing that story, call me.
And, if need graphic and web design. I can help with that, too. Virtually. It’s all so 21st century.
Create a media kit to pique the interest of the broadcast media and get the product some exposure.
Client was Arvida Corporation and I was copywriter/creative director for a number of the developments which included Sunset Beach, Fairway Bay, Harbour Oaks and weekly classified advertsiing.
The National Museum of American History (NMAH) has the largest collection of Jazz memorabilia and recordings in the world. NMAH needed assistance in creating awareness for a Jazz Appreciation Month (JAM) they planned to launch in April 2002 and intended for it to be a regular annual event. NMAH had obtained support for the venture [...]
Situation: To present a special exhibition featuring 500-year-old textiles in a way that would speak to a younger audience.
Positioning: Everyone has heard the phrase “You never Call, you never visit” from anguished grandparents pleading to their children to visit.
Production: Reproductions of the huge textiles in a full color English and Chinese language version was produced [...]
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