Author Archives: Gary James

our voYce

The concept was simple. Everyone should vote on lots of stuff, and often. A focus group was held at the offices of TopFloorStudio, here in Asheville, to see what people thought of the concept. The website was designed around some of that really great input. We also got a good understanding for the need of a […]

“Raising the Roof” Asheville Citizen Times

The Asheville Citizen Times helped North American Roofing celebrate their 20th anniversary headquartered here, with this great pick up from a press release we sent them  in October. Online Version:   PDF Version:      

North American Roofing wins Honorable Mention for IKEA Solar Project

North American Roofing wins Excellence In Energy Management 2013 Honorable Mention for IKEA Solar Project

Celebrating 20 years in Asheville, NC with a cake and a chili cook off, North American Roofing is having a stellar year

NEWS RELEASE Celebrating 20 years in Asheville NC, North American Roofing headquartered in Asheville, NC on track for a $100 million-plus year Asheville, NC, (October 16 2013) – North American Roofing, headquartered in Asheville, NC, celebrated its 20th anniversary recently with a cake, a hotly contested chili cook-off, and impressive sales. President and CEO Brian Verble, […]

GAF, the nation’s largest roofing manufacturer, honors North American Roofing with two 2012 Master Select Commercial Roofing Awards

Only 1% of roofing contractors in the country have earned GAF’s Master SelectÔ status, according to Jim Slauson, Vice President of GAF Certified Program and Services. “It is a distinction that truly sets them apart from the rest … North American Roofing is among the ‘best of the best’,” Slauson stated.

Think about it – Meet Tara and Bella

A heart-warming piece from CBS Assignment America, less than 3 minutes long, that also brings well-deserved awareness to The Elephant Sanctuary in Tennessee, and Founders Carol and Scott Buckley.

Harrah’s Casino Chef Stage Presentation and Press Conference

        Harrah’s Cherokee Casino presented a “REGRAND OPENING,” March 22, 2013. As part of the press conference, there was a demonstration at the Chef’s Stage, a new concept for buffet dining at the Resort. This is a p.r. video featuring the Food Presentation.     Harrah’s Casino Grand Opening Press Conference   […]

Cooperative Purchasing Speeds Up Public Sector Projects, North American Roofing Expands National Presence

Meeting strict compliance standards and competitive bidding requirements, North American Roofing strengthens its national position as one of the largest commercial roofing companies in the U.S. with the award to participate in the National Joint Powers Alliance® (NJPA), through their premier construction program with ezIQC®, which helps municipalities find sources for construction and repair facilitating the competitive bid process on behalf of their members.


Of all the ways to evaluate how your online marketing is doing, GOOGLE ANALYTICS is one of the most effective…. and best of all, it’s FREE.

North American Roofing Wins Two Prestigious Industry Awards

North American Roofing, headquartered in Asheville, N.C., has been awarded a 2013 Firestone Building Products Inner Circle of Quality Award in addition to winning a prestigious Master Contractor Award, their third in a row in that category.

Announcing the highly regarded honor in a letter to North American Roofing CEO Brian Verble, President of Firestone Building Products Timothy Dunn states, “You demonstrate a commitment to commercial roofing excellence and superior installations and it is clear that quality is at the foundation of your roofing firm’s success.”

North American Roofing Tops Off Sierra Nevada’s East Coast Brewery

While most of us had visions of sugarplums dancing in our heads, North American Roofing was busy finishing the roof installation of Sierra Nevada’s East Coast Brewery under construction in Mills River, NC, 12 miles south of Asheville.

The $1 million+ roof installation contracts with Sierra Nevada were for two facilities – one 147,000 square foot, the other a smaller 10,000 square foot structure.

Showing measureable outcome from your press releases

Today’s press releases can have a measurable impact on business outcomes. On Friday, The Society of New Communications Research (SNCR) honored a joint research effort from Rutgers University, SEO-PR and Business Wire that clearly establishes a direct correlation between Business Wire-issued press releases and resulting increases in student registration.