Only 1% of roofing contractors in the country have earned GAF’s Master SelectÔ status, according to Jim Slauson, Vice President of GAF Certified Program and Services. “It is a distinction that truly sets them apart from the rest … North American Roofing is among the ‘best of the best’,” Slauson stated.Read More
Henry Ruhlman brewed beer for himself for about six years and now has opened a retail venture at his Creeping Creek Farms in northern Carroll County, using a key ingredient he grows right there. He started with 24 hops plants three years ago and has expanded the crop to more than 1,600 vines
“It is more than enough to get me launched in the business,” he said.
Brewed locally, using water from the farm’s well and naturally-grown 100% whole flower hops, Ruhlman Brewery enters the fast-growing craft brewery field with the debut of their four hand-crafted distinct ales, marketed as “Our Ales.”
Located at Creeping Creek Farms in Hampstead, Maryland, Carroll County about 45 minutes north of Baltimore, Ruhlmans Brewery makes its debut with Milk Stout, Tavern Pale Ale, Red Ale and India Pale Ale (IPA) during a special release party, Saturday, August 11, from 8am to 5pm.
Dennis Grimaldi Productions (Nice Work If You Can Get It, Godspell, Angels in America) presents industry readings of the new musical fantasy, A Kiss From Alexander, today, May 21st at 1pm and 4pm at Shetler Studios, 244 W 54th St, #12 in Manhattan.Read More
On April 1, 1982 colleagues and I “landed” the QE2 in Sarasota Bay, Sarasota Florida.Read More
This is a global Washington DC-based organization. A firm specializing in negotiating best practices, they work directly with GSA and government agencies, their employees and contractors.
In working with the partners and interviewing them, I discovered they were passionate about teaching these negotiating tools and introducing these practices so vendors and contractors better understood outcomes that were mutually beneficial.
“So, I started out by first asking “Need help negotiating?” Simple.”
From there, it was a case of organizing pages of white papers, content, bios and links.
When I worked with them on this website design, back in 2002, a flash opening was all the rage. We originally created a flash home page that features the word “negotiate” in 10 languages as this was one of their unique selling propositions. It was a wall paper and three seconds later, the flash evolved to the home page. Since then, the essence of the original design without the flash intro has remained the same, for over 14 years.
With the help of a very talented web developer, we created the flash intro, and I wrote most of the content you still see here and managed the uploading of pdfs and white papers. Back then, everything – including the thumbnails – were all created in size, individually and originally. How times have changed.
For Tim Kenny Marketing, as creative director and copywriter
Creative Direction | Positioning | web content |
7 Best times to Start a Company. Now is a good time.Read More
News release communication
Poster design: Winner, Bronze Hermes award, Association of Marketing Communications. Susan Meyer, Art Director and Production.
Click here or on image to access website
A video companion piece for a fundraiser to save a Revolutionary War site in Polk County. This had an extremely tight budget.Read More
Google celebrates its 12th birthdayRead More
Creative Direction | Copywriting | POP | Outdoor | Print
This was a campaign created for the entire Smithsonian Institution.
From high praise from the Freer and Sackler’s Director of Public Relations – based on their research on the success of the “Zen in the City” campaign – we were given a chance to pitch the new “Business Ventures” division of the Smithsonian Institution.
The concept was simple: Instead of trying to show everything, choose iconic images from the various museums and feature in bus shelters, on the metro, postcards, print. I created the campaign off the ad I had created for the “Be A Tourist in Your Own Hometown,” citywide campaign just one month after the horrific attack in New York and on the Pentagon.
My tagline, “16 museums, galleries and the National Zoo” was to remind people that the Smithsonian Institution wasn’t just one building. And because each ad represented something special to “wrap ourselves in” I added “Wrap Yourself in America” to bring us all closer together.
As the story goes, this was a campaign that was “ours to lose,” which we did. We’ll leave it at that for now.
I personally think it is a fantastic campaign. So did the Smithsonian.
(Sorry, don’t have larger shots. Still searching old backups)
Dinosaur Bus Wrap to “follow” to the Museum of Natural History
As one-time special incentive, $50 memberships given as gifts to incoming public relations “stars” begin in January 2010, for a 25% increase in membership value. Currently, annual membership begins in March. University student memberships are also available at $25.Read More
Sustainability is often associated with disaster: If we continue to consume 150% more than the earth can produce, we will simply run out of available resources. But in the mix of doom and gloom, companies who embrace sustainability are inventing new ways of doing business and they are finding that it is not just good for the planet, but good for their bottom line.Read More
There is no magic marketing bullet.
I’ve been involved in marketing and communications since 1982. And the one thing I’ve learned is there isn’t one magic marketing bullet.Read More
The national ad campaign, Gary James, Creative Director; Jamie Stockie, graphic designer. For NACHA (Direct Deposit; Direct Payment)Read More
Create a media kit to pique the interest of the broadcast media and get the product some exposure.Read More
Client was Arvida Corporation and I was copywriter/creative director for a number of the developments which included Sunset Beach, Fairway Bay, Harbour Oaks and weekly classified advertsiing.Read More
The National Museum of American History (NMAH) has the largest collection of Jazz memorabilia and recordings in the world. NMAH needed assistance in creating awareness for a Jazz Appreciation Month (JAM) they planned to launch in April 2002 and intended for it to be a regular annual event. NMAH had obtained support for the venture from individuals like Quincy Jones and organizations such as The Ella Fitzgerald Foundation, National Public Radio, the National Park Service and others.
Initially, the advertisement was created to target music educators. I originally wrote copy for this group; however, when the Internal Association of Jazz Exhibitors can aboard as a partner, the copy was changed to reflect how exhibitors can promote JAM. NPR placed the advertisement in their program books throughout the country, and the middle paragraph changed again to reflect “what jazz fans can do.”
Quite simply, by creating an elegant design which featured a positioning statement and similar elements, the body copy can be changed to focus on target audiences while keeping the strong, positioning message.
This ad was then used as the basis for collateral materials which were first used at the Music Educators Annual meeting in Los Angeles, January 2002. The slogan is still in use today, in a number of countries throughout the world. The design elements were used in the design of press kits, a brochure and a trade show exhibit stand
(Creative Director, copywriter: Gary James; Graphic Designer: Jamie Stockie
Tim Kenny Marketing, Bethesda, MD)
Zen in the City: A place to contemplate. Life and Art.Read More