Celebrating 20 years in Asheville, NC with a cake and a chili cook off, North American Roofing is having a stellar year


Celebrating 20 years in Asheville NC, North American Roofing headquartered in Asheville, NC on track for a $100 million-plus year

Asheville, NC, (October 16 2013) – North American Roofing, headquartered in Asheville, NC, celebrated its 20th anniversary recently with a cake, a hotly contested chili cook-off, and impressive sales.

President and CEO Brian Verble, along with judges Grant Hower, Approved Contractor Network Manager and Jennifer Stalnaker, Collection Coordinator, sampled some dozen or so chili entries ranging from mild to “raging hot.”

Verble recalled relocating to Asheville from Indianapolis when his father moved the company in 1993. Some 15% of the 100-plus employees at the national headquarters in Asheville have been here since the move.

Recognized with numerous awards and accolades for customer service and quality by GAF, Carlisle, Firestone and Seaman, some of the nation’s biggest manufacturers of building products, North American Roofing has grown to become the 3rd largest commercial roofing company in the United States, and as Verble put it, “we have a lot to celebrate.”

“North American Roofing has seen excellent revenue growth, on average 20% per year over the past few years, so we weathered the recession well. We’re on track to break our sales projections for this year, which will exceed $100 million. And, with over 100 people employed full-time here in Asheville, we are one of the area’s largest employers.”

Some of their national clients include Home Depot, IKEA, Lowe’s and GE. [youtube]http://youtu.be/YOYY5i8Vpyo[/youtube]

Approximately 70 of those employees attended the celebration that had all the appearance and feel of a tailgate party of close friends and a family get together rather than a typical company event. The company became an Employee Stock Option Plan (ESOP) company in October 2012.

And, just for the record, the winners of the chili cook-off were: Randy Talley, taking first place honors and the 2013 trophy, with runners-up, Jarrod Geoffrey in 2nd and Stacey Sordahl in 3rd.


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ABOUT NORTH AMERICAN ROOFING – A pioneer in the commercial single-ply roofing industry since 1979, North American Roofing specializes in commercial and industrial low-slope roof systems and is the 3rd largest commercial and industrial roofing company in the United States. In addition to installation, repair and preventative maintenance, the company continues to expand its operation, which now includes the North American Roofing’s Energy Services Group specializing in integrated solar roofing and energy systems by designing and installing high caliber solar arrays. Employee-owned and in continuous operation for three generations, North American Roofing has installed and serviced more than 950 million square feet of roofing on more than 19,500 facilities across the United States, in its 34-year history.

Jake Stansell

North American Roofing

41 Dogwood Rd., Asheville, NC 28806
T/828.687.7767  (800) 551-5602

Video link to event: NARSI celebrates 20th video





Harrah’s Casino Chef Stage Presentation and Press Conference

Harrah's Cherokee Casino Resort





Harrah’s Cherokee Casino presented a “REGRAND OPENING,” March 22, 2013. As part of the press conference, there was a demonstration at the Chef’s Stage, a new concept for buffet dining at the Resort.

This is a p.r. video featuring the Food Presentation.




Harrah’s Casino Grand Opening Press Conference



Cooperative Purchasing Speeds Up Public Sector Projects, North American Roofing Expands National Presence

Meeting strict compliance standards and competitive bidding requirements, North American Roofing strengthens its national position as one of the largest commercial roofing companies in the U.S. with the award to participate in the National Joint Powers Alliance® (NJPA), through their premier construction program with ezIQC®, which helps municipalities find sources for construction and repair facilitating the competitive bid process on behalf of their members.

North American Roofing Wins Two Prestigious Industry Awards

North American Roofing, headquartered in Asheville, N.C., has been awarded a 2013 Firestone Building Products Inner Circle of Quality Award in addition to winning a prestigious Master Contractor Award, their third in a row in that category.

Announcing the highly regarded honor in a letter to North American Roofing CEO Brian Verble, President of Firestone Building Products Timothy Dunn states, “You demonstrate a commitment to commercial roofing excellence and superior installations and it is clear that quality is at the foundation of your roofing firm’s success.”

North American Roofing Tops Off Sierra Nevada’s East Coast Brewery

While most of us had visions of sugarplums dancing in our heads, North American Roofing was busy finishing the roof installation of Sierra Nevada’s East Coast Brewery under construction in Mills River, NC, 12 miles south of Asheville.

The $1 million+ roof installation contracts with Sierra Nevada were for two facilities – one 147,000 square foot, the other a smaller 10,000 square foot structure.

Public Relations Association of WNC: After 28 years, PRAWNC takes its final bow







Unfortunately, as often as not, it becomes so difficult to keep an organization going when only the same people show up and step up to the plate. Sherri did a great job the past few years at the helm, and the last year trying to keep it going (as did some others, whom are mentioned in the article).Perhaps after a bit, we’ll be able to bring back the “Best of the Mountains” award though.

Public Relations Association of WNC: After 28 years, PRAWNC takes its final bow.


Two spaces after a period: Why you should never, ever do it. – Slate Magazine

I’ve been (or should I say HAD been) following a LINKED IN thread where the query was made, “one space or two” after the end of a sentence. Over 640 comments have been made, over and over, beating the dead horse.

Fact: anyone who was taught on a typewriter, was taught to put in an additional space at the end of the sentence because the font was fixed, ie the “i” took as much space as an “m.” So, to visually break up the sentences, you added an additional space.

With the advent of word processing and proportional fonts, there is no need for the additional space. Visually it is more appealing to use one space; additionally, the way your copy wraps or is set in a brochure, for instance, can change dramatically with the addition of extra spaces. 

For some reason people keep arguing about this. Now, I know this isn’t creationism vs. evolution, but to someone in the business of communication, it is relevant. 

Here’s a great article on the subject:

Two spaces after a period: Why you should never, ever do it. – Slate Magazine.


Top 15 Most Shocking Social Media Disasters of 2011


Stephanie Buck


Now, we don’t like to be negative, but social media inevitably lends itself to some epic fails. Whether it’s insensitive tweets or indecent pictures, people too often post without thinking. That’s the nature of today’s social network-obsessed world.

Let’s take a look at 15 of the most memorable social media mistakes of 2011. We’ve dug up everything from GoDaddy‘s elephant shooting video to @Qwikster‘s smoking Elmo. Curious about the rest? Flip through the gallery and add your commentary below.

Top 15 Most Shocking Social Media Disasters of 2011.

Facebook Is Positioned To Take Over The World

Though this is an article about investing in Facebook when the IPO eventually launches, it is a good perspective on how Facebook has positioned itself to become a “virtual marketing world.” As a marketer, it is important to also understand how Facebook will effect everything that is done in creating advertising and public relations campaigns as we move forward.

Facebook Is Positioned To Take Over The World: Buy The IPO No Matter The Price – Seeking Alpha.


Tip Sheet: Five Steps to Aligning Strategy With Social Media :: PR News

Excellent tips on integrating a social media plan with an overall strategy.

Often I find that the strategy is overlooked. Please let me help you in creating it! A retainer usually can cover this stage, or we can build it into the project. But, don’t skip it. Tactics and “one-offs” aren’t going to help you with your brand, if you don’t integrate the entire strategy!


Tip Sheet: Five Steps to Aligning Strategy With Social Media :: PR News.