Fake Stunt That Duped Real Newscast Goes Viral – Advertising Age – Digital: Viral Video Charts

NEW YORK (AdAge.com) — Look what’s landed on the Viral Chart this week: the now-infamous “Liquid Mountaineering” spot for outdoor apparel maker Hi-Tec. Infamous because the faux documentary about nutty European adventurers and their new “sport” was picked up as real news by D.C.’s NBC affiliate in May, which pretty much sets the bar for “earned media” when it comes to web video.

Don’t be fooled by fake websites voting for Google Fiber | citizen-times.com | Asheville Citizen-Times

My “Letter to the Editor” in the Asheville Times today. Anyone not familiar with what’s going on: Asheville is a city being considered for 1gb broadband from Google. This site, GoogleFiber.com was created, “unofficially,” by someone to create a horserace online. People voted for a month.

The voted ended. Then, suddenly, another round of voting? Why, some of us asked?

In the meantime, a Letter to the Editor pops up telling people to continue to vote. So, I did a little research and discovered this info:

Don’t be fooled by fake websites voting for Google Fiber | citizen-times.com | Asheville Citizen-Times.

Dinner at VINNIE’s – AAF Asheville, June 23 2010

Wednesday, June 23 2010, 6:30pm – 9:00pm

Support Your Local Ad Club!

Join Asheville’s Ad Club for an evening of Italian cuisine – salad, pasta and pizza just like Mamma used to make, and mouth-watering cannoli or chocolate mousse.

Help us continue to expand our community and provide the excellent programming and social networking events you know and love.

When: June 23, 2010 from 6:30 p.m. – 9:00 p.m.
Where: Vinnies’ Italian Restaurant, 641 Merrimon Avenue, Asheville NC 28801
Price: $22.00 per person
RSVP by: June 17th

Please RSVP by close of business day on Thursday, June 17th.
*NOTE: Your RSVP is required to guarantee a seat at the dinner. Online payment is preferred but you may also bring a check made out to AAF Asheville. RSVPs determine the seating and cost of AAFA’s luncheons and dinners. So please be courteous and RSVP only if you plan to attend. If you RSVP and find that you cannot attend, please cancel by Friday noon or get another member or guest to take your place. Contact Bob Boeberitz at programs@aafasheville.org This e-mail address is being protected from spambots. You need JavaScript enabled to view it or call 828-258-0316 to cancel your reservation. If you RSVP and are a “no show” you will still be expected to pay for the dinner.

Location : Vinnie’s Italian Restaurant

Here’s the link to register online:

Fundraising Dinner for AAF Asheville, June 23 2010.

Seven Traits of Highly Effective Press Releases « BusinessWired

The information shared here through BusinessWire is straightforward and simple.

Crafting the message and content is obviously the most important factor in developing an excellent public relations and press release campaign.

When developing a press release, I try to incorporate at least Five out of Seven of  the traits that are outlined in the article. One that I leave out is based on budget; the other the goal of the release. Here are the 5:

1. One link in one form or another in the body of the release.

2. Emphasis on key points in the release via special formatting.

3. A subheadline.

4. Encourage sharing on social media

5. Special characters in the headline.

The two that are missing are:
1. The company name in the headline: It sort of depends on where the brand fits in the scheme of things.  After establishing the company branding, sometimes it’s better to focus totally on the message and support the company branding throughout the release.

2. A photo or video included: There are totally dependent upon the client’s budget as they almost always add some cost in distribution. However, these costs also vary widely, and there are many ways to get the message distributed within budgetary concerns.
If you need effective messaging, please give me a call.

Seven Traits of Highly Effective Press Releases « BusinessWired – Business Wire Blog.

21 Twitter Tips From Socially-Savvy Companies | Fast Company

This is very interesting. Unfortunately, it focuses on companies that actually have budgets (there is a mention in point #3 about “a meager budget of $15,000” for one particular twitter campaign. In Asheville, that would be expected to produce a logo, positioning statement, branding campaign, six months of facebook, tw itter blogging, brochures, feature articles and news releases. Oh, and a website with e-commerce.

Good points in this article. They can be applied on a smaller scale, but on the same hand, there needs to be realistic expectations when budgets of “$15,000” are non considered meager, but exorbitant.

21 Twitter Tips From Socially-Savvy Companies | Fast Company.

AAF Asheville, “2010 and Beyond”

The “revised” AAF Asheville website is looking good. Check out the upcoming program when AAF Asheville presents, “2010 and Beyond,” with guest speakers Linda Brandt, Bob Perlstein and Susan Phillips. The luncheon is Monday, May 17th at Posana Cafe. Come join us.


Republicans, Leukemia Team Up To Repeal Health Care Law |

Thought clearly, satire, the definition which is, according to Wikipedia,  ” human or individual vices, follies, abuses, or shortcomings are censured by ridicule, derision, burlesque, irony, or other methods, ideally with the intent of improvement.[1] Although satire is usually meant to be funny, its purpose is often not so much humor for its own sake as an attack on something strongly disapproved by the satirist, using the weapon of wit.

And, along with the scorched earth policies of America’s minority party becoming a public relations quandary, perhaps they should look at this, along with programs such as Daily Show with Jon Stewart, as research.

Republicans, Leukemia Team Up To Repeal Health Care Law | The Onion – America’s Finest News Source.

Study: 52 Percent Of Bloggers Consider Themselves Journalists

Yesterday a number of our crack, ace, super social media guru blogger experts when all a-twitter announcing that Google had chosen Asheville in its “google fiber initiative,” linking to the blog announcing the win, and giving themselves whooo-hooos and high fives.

I did a quick search in Google, under “google fiber initiative,” (10 sec) and saw a WP story dated 3/29 stating the selection would happen sometime in the Fall (took 60 sec to peruse).  April Fools! And yet, I was watching this start to go viral. A perfect example of the “journalistic” technique of  expert “bloggers.” Perhaps the question is not whether they think they are journalists, but why? I know pop culture is allowing people such as Glenn Beck or Rush Limbaugh to define themselves as such – though they are actually just entertainers paid to incite, demean and espouse rhetoric – but, before we call bloggers journalists, or they call themselves that, let’s ask them what they use for source material. Their friends tweets?

At least it wasn’t Swiftboating. Now THAT was journalism!

PS I’m still waiting to see the “Mea Culpas” from the bloggers on the April Fool’s joke.

Study: 52 Percent Of Bloggers Consider Themselves Journalists.

Synergy Point Interactive

Copywriting: Home Page and content

Sample from home page:

What’s the point?

Synergy Point is where client and agency collaborate in creating marketing that gets results. No egos. Just teamwork. And the result is greater than the sum of the parts.

Synergy Point is an award-winning, full service interactive multimedia design and web-hosting agency that combines strategic expertise with motivating tactical elements.

We offer everything from traditional print and collateral to cutting edge website design, video-to-web and secure e-commerce services. Need more? Add back-end programming, proprietary CMS software, database customization and web-hosting.

One Provider. Total Integration.
Market Driven Solutions. Isn’t that the point?

Get to the Point. Synergy Point.

Sample from “Branding” landing page:

Branding & Identity

We give your business a face.

And a position and a direction.

Branding is more than just a logo. It’s a process that includes your employees understanding who they are when it comes to your business. And, it’s how the public perceives you in the marketplace.

Synergy Point has state of the art technology and state of the art designers and creative directors all working together to build your identity.

  • Logo
  • Positioning statement
  • Strategic Planning
  • Graphic design and traditional print media
  • Website design
  • Integrated marketing communication