jamesgan-admin

Art Ulene Feeling Fine Launch

Feeling FineView News Release

The Vitamin line was launched on QVC. One of the premiums for purchasing was a subscription to Art Ulene’s monthly newsletter. Quite effective in 1997, this newsletter is now online and contains a myriad of information not available (or economically feasible) just a little more than a decade ago.

(Agency: Gail Becker Associates of FL, Inc; Gary James, writer/account manager; Trisha Kniffen, graphic designer)

Feeling Fine Newsletter issue 1

Feeling Fine Newsletter issue 1

Feeling Fine Newsletter 2

Feeling Fine Newsletter issue 2

Crisis Communications – Is Our Community Prepared?

by jamesgan-admin

A timely topic during National Emergency Preparedness Month, disasters do happen in western NC, and they aren’t always obvious. A flu pandemic could cause schools and businesses to close, and disrupt everyone’s way of life. A hurricane can hit our state and cause flooding, or hit a thousand miles away and cause a gas shortage that lasts for weeks.

Headquartered on the Internet – Virtual Is the New Black

Headquartered on the Internet. Virtual is the New Black. In the new economy, strategic alliances enable business to gain competitive advantage through access to a partner’s resources, including markets, technologies, capital and people.

My goal is to link you to appropriate venues, develop media contacts and suggest Internet strategies to cross-promote you and your organization.

TKM2

Hired as an independent creative director and copywriter, my goal was to help to rebrand this 25+ year-old graphic and web design company.

The agency had built a strong print and point-of-purchase portfolio but was also moving into the 21st century with more website design. In addition, I had been hired to help craft an “integrated marketing” division.To achieve this, we needed to build a website that immediately reflected this new position.

In creating the positioning statement, “Be Seen. Be Heard. Be Noticed.  Be Remembered,” and crafting the message, “Strategic Creativity in a Marketing Driven World” the visitor immediately learned that there was more to the company than graphic design and print.

The talented graphic and web design team, led by Jamie Stockie Jones and Michael Caron, built the visual marketing campaign around that copy with icons representing those marketing goals, and refreshed the agency’s color theme with the bold use of yellow and grey.

Working closely with them, writing the content to reflect each of the featured items as well as the biographical information, history and other essential elements.

Though some of the copy has changed in the past 10 years, the positioning and branding has remained unchanged.