Here’s a great article on how to write for the web.
When I meet with you, and discuss your story, we develop articles and posts that don’t necessary follow the “rules” like using the exact keyword phrase more than twice within 300 words or so. But I like to think that if you have a compelling story to tell, people will listen.
For those of you out there trying to find low cost ways to track your brand’s presence in social media, this article outlines the Social Marketing Hub.
It’s $2000 for the lowest subscription plan, but that isn’t bad if you’ve got some major campaigns going on marketing your product.
Manage Your Brand’s Social Media Presence with One [...]
NEW YORK (AdAge.com) — Look what’s landed on the Viral Chart this week: the now-infamous “Liquid Mountaineering” spot for outdoor apparel maker Hi-Tec. Infamous because the faux documentary about nutty European adventurers and their new “sport” was picked up as real news by D.C.’s NBC affiliate in May, which pretty much sets the bar for “earned media” when it comes to web video.
My “Letter to the Editor” in the Asheville Times today. Anyone not familiar with what’s going on: Asheville is a city being considered for 1gb broadband from Google. This site, GoogleFiber.com was created, “unofficially,” by someone to create a horserace online. People voted for a month.
The voted ended. Then, suddenly, another round of voting? Why, [...]
The information shared here through BusinessWire is straightforward and simple.
Crafting the message and content is obviously the most important factor in developing an excellent public relations and press release campaign.
When developing a press release, I try to incorporate at least Five out of Seven of the traits that are outlined in the article. One that [...]
The best part of sharing this story, is that I posted the story of Facebook “leaking” privacy information – on Facebook. You have to love it!
Facebook, MySpace Confront Privacy Loophole – WSJ.com.
Good article on earned vs paid exposure and how the great divide is narrowing.
American Advertising Federation AAF Group News | LinkedIn.
This is very interesting. Unfortunately, it focuses on companies that actually have budgets (there is a mention in point #3 about “a meager budget of $15,000″ for one particular twitter campaign. In Asheville, that would be expected to produce a logo, positioning statement, branding campaign, six months of facebook, tw [...]
Social Media Change Resistance | seowizardry.ca.
We had a glitch in calendars and dates….the date is THURSDAY, April 22nd! Come join us. Semi-networking event, fun peeps, good food and wine.
Asheville North Carolina: Celebrate Earth Day with PRAWNC and Toast to Spring.
Thought clearly, satire, the definition which is, according to Wikipedia, ” human or individual vices, follies, abuses, or shortcomings are censured by ridicule, derision, burlesque, irony, or other methods, ideally with the intent of improvement.[1] Although satire is usually meant to be funny, its purpose is often not so much humor for [...]
Good case study on public relations meets reality television. Excellent example of defining the problem wrong and then creating the wrong solution.
How TV Superchef Jamie Oliver’s ‘Food Revolution’ Flunked out | | AlterNet.
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