Branding, Public Relations, Advertising in the 21st Century

PRAWNC announces holiday gift memberships for communications pros

As one-time special incentive, $50 memberships given as gifts to incoming public relations “stars” begin in January 2010, for a 25% increase in membership value. Currently, annual membership begins in March. University student memberships are also available at $25.

Being a “solopreneur” in public relations

IABC’s Cafe2Go presents episode #5 of CW Radio, a monthly podcast featuring interviews with authors from IABC’s Communication World magazine and CW Bulletin e-newsletter. In this episode, Vice President of Publishing Natasha Nicholson interviews Daria Steigman.

Gore Vidal: ‘We’ll have a dictatorship soon in the US’ – Times Online

Amazing Interview with the TimesONline, UK with Gore Vidal. Gore Vidal: ‘We’ll have a dictatorship soon in the US’ – Times Online.

How the Brain Reveals Why We Buy – NewsTrust.net

Advances in neuroscience are changing the way some companies position their products, giving birth to the new field of neuromarketing

Don’t Eat the Marshmallow – Yet

priceless videos from a landmark study regarding success and instant gratification

Paid Internet TV Would Cut Nearly 8 Million Viewers 10/30/2009

“TV Everywhere” efforts won’t be TV for everyone — as 7.7 million viewers could be out of the loop. That is, those who won’t pay a fee to watch TV programs online — shows they are currently seeing for free. MediaPost Publications Paid Internet TV Would Cut Nearly 8 Million Viewers 10/30/2009.

Is Social Media working for Small Biz?

Interestingly, this article exposes a recent poll that asked, “Is Social Media Working for Small Business….” and more than three quarters of the respondents didn’t feel it was expanding their business. So, how does this fit with the constant barrage of emails, newsletters, seminars, teleseminars, discussion offers I get every day to hear all the [...]

The Sustainability Revolution

The Sustainability Revolution

Sustainability is often associated with disaster: If we continue to consume 150% more than the earth can produce, we will simply run out of available resources. But in the mix of doom and gloom, companies who embrace sustainability are inventing new ways of doing business and they are finding that it is not just good for the planet, but good for their bottom line.

10 products, 10 retailers that boomed during the Recession

Seriously, I was intrigued to see things like caffeine-powered booster drinks on the list; I guess since we all multitask now we need to keep juiced 24/7. But, traditional favorites like Tupperware, Presto Industries, Arm and Hammer….great to see these bulwarks continue to build fans.

Time for the media to fess up | Salon

“Better late than never” isn’t always true, but public candor from people and institutions that have misled us for many years can be refreshing — and sometimes even liberating.

Bar Codes: The Thrill Is Gone

If you’ve been wondering at all about the bar code that has been showing up on the GOOGLE home page, it’s in celebration of the 57th anniversary of the bar code. I can remember what an amazing thing it was when it first started showing up across the country. There’s also a great link to [...]

AAF Social Media presentation featured panel of local gurus

“The Power of the New Media & Social Networking” October 19th , 2009 – POSANA CAFÉ Luncheon and Program 11:30a to 1:00p Panel participants: Kevin Schwartz – The Grove Park Inn Paul Van Heden – Social Media Specialist Ed Brenegar – Author & Scholar June Allison – Social Media Consultant Justin Belleme – Social Media [...]