Branding, Public Relations, Advertising in the 21st Century

our voYce

our voYce

The concept was simple. Everyone should vote on lots of stuff, and often. A focus group was held at the offices of TopFloorStudio, here in Asheville, to see what people thought of the concept. The website was designed around some of that really great input. We also got a good understanding for the need of a […]

"Raising the Roof" Asheville Citizen Times

“Raising the Roof” Asheville Citizen Times

The Asheville Citizen Times helped North American Roofing celebrate their 20th anniversary headquartered here, with this great pick up from a press release we sent them  in October. Online Version: http://www.citizen-times.com/article/20131103/BUSINESS/311030060/Raising-roof   PDF Version:      

North American Roofing wins Honorable Mention for IKEA Solar Project

North American Roofing wins Excellence In Energy Management 2013 Honorable Mention for IKEA Solar Project

Celebrating 20 years in Asheville, NC with a cake and a chili cook off, North American Roofing is having a stellar year

Celebrating 20 years in Asheville, NC with a cake and a chili cook off, North American Roofing is having a stellar year

NEWS RELEASE Celebrating 20 years in Asheville NC, North American Roofing headquartered in Asheville, NC on track for a $100 million-plus year Asheville, NC, (October 16 2013) – North American Roofing, headquartered in Asheville, NC, celebrated its 20th anniversary recently with a cake, a hotly contested chili cook-off, and impressive sales. President and CEO Brian Verble, […]

Think about it – Meet Tara and Bella

A heart-warming piece from CBS Assignment America, less than 3 minutes long, that also brings well-deserved awareness to The Elephant Sanctuary in Tennessee, and Founders Carol and Scott Buckley.

Harrah's Cherokee Casino Resort

Harrah’s Casino Chef Stage Presentation and Press Conference

        Harrah’s Cherokee Casino presented a “REGRAND OPENING,” March 22, 2013. As part of the press conference, there was a demonstration at the Chef’s Stage, a new concept for buffet dining at the Resort. This is a p.r. video featuring the Food Presentation.     Harrah’s Casino Grand Opening Press Conference   […]

A SMALL BUSINESS GOOGLE ANALYTICS GUIDE

Of all the ways to evaluate how your online marketing is doing, GOOGLE ANALYTICS is one of the most effective…. and best of all, it’s FREE.

North American Roofing

North American Roofing Tops Off Sierra Nevada’s East Coast Brewery

While most of us had visions of sugarplums dancing in our heads, North American Roofing was busy finishing the roof installation of Sierra Nevada’s East Coast Brewery under construction in Mills River, NC, 12 miles south of Asheville.

The $1 million+ roof installation contracts with Sierra Nevada were for two facilities – one 147,000 square foot, the other a smaller 10,000 square foot structure.

Showing measureable outcome from your press releases

Showing measureable outcome from your press releases

Today’s press releases can have a measurable impact on business outcomes. On Friday, The Society of New Communications Research (SNCR) honored a joint research effort from Rutgers University, SEO-PR and Business Wire that clearly establishes a direct correlation between Business Wire-issued press releases and resulting increases in student registration.

Top Punctuation Howlers – The Semicolon

I absolutely love semi-colons. So, apparently did Henry James. Here’s a great article on how to use them properly; you may even stop making comma splices!   Top Punctuation Howlers – The Semicolon.

TWITTER drops LINKED In

As Twitter Begins “More Thoroughly Enforcing” Its New App-Interface Policies, Microblogger Ends Two-Year Partnership with LinkedIn: Third-Party Developers Say Twitter “Jilted” Them By Changing the Rules After They Spent Time and Money Building Apps | Bulldog Reporter.

QE2 lands in Sarasota

QE2 lands in Sarasota

On April 1, 1982 colleagues and I “landed” the QE2 in Sarasota Bay, Sarasota Florida.