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A Kiss From Alexander

Picture 1Website Design direction ( website designed and created by Bednar Multimedia).

Website content

News release communication

Poster design: Winner, Bronze Hermes award, Association of Marketing Communications. Susan Meyer, Art Director and Production.

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Click here or on image to access website

Asheville Advertising AAF ADDY® Awards

SILVER ADDY® AWARD WINNER, 2011 Self Promotion

  • Program book design
  • e-newsletter promotion/writing and distribution through “My Newsletter Builder”
  • T-shirt design and Coffee mug production
  • Event and show script
  • Day-of-Show coordination

Graphic Designer Mary McGahren produced the T-shirt and coffee mugs following my direction. Katy Rosenberg handled the production of the “Winners book.” I acted as creative director, copywriter, newsletter editor and wrote the show’s script, built around the theme, “You Never Forget Your First Time.”

 

 

 

 

Smithsonian Institution (proposed)

Creative Direction | Copywriting | POP | Outdoor | Print

This was a campaign created for the entire Smithsonian Institution.

From high praise from the Freer and Sackler’s Director of Public Relations – based on their research on the success of the “Zen in the City” campaign –  we were given a chance to pitch the new “Business Ventures” division of the Smithsonian Institution.

The concept was simple: Instead of trying to show everything, choose iconic images from the various museums and feature in bus shelters, on the metro, postcards, print. I created the campaign off the ad I had created for the “Be A Tourist in Your Own Hometown,” citywide campaign just one month after the horrific attack in New York and on the Pentagon.

My tagline, “16 museums, galleries and the National Zoo” was to remind people that the Smithsonian Institution wasn’t just one building. And because each ad represented something special to “wrap ourselves in” I added “Wrap Yourself in America” to bring us all closer together.

As the story goes, this was a campaign that was “ours to lose,” which we did. We’ll leave it at that for now.

I personally think it is a fantastic campaign. So did the Smithsonian.

(Sorry, don’t have larger shots. Still searching old backups)

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Kermit at the Museum of American History

Kermit at the Museum of American History

 

ALIS_Gloves

Ali’s Boxing Gloves at the Museum of American History

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Dinosaur Bus Wrap to “follow” to the Museum of Natural History

To visit the Air and Space Museum

Synergy Point Interactive

Copywriting: Home Page and content

Sample from home page:

What’s the point?

Synergy Point is where client and agency collaborate in creating marketing that gets results. No egos. Just teamwork. And the result is greater than the sum of the parts.

Synergy Point is an award-winning, full service interactive multimedia design and web-hosting agency that combines strategic expertise with motivating tactical elements.

We offer everything from traditional print and collateral to cutting edge website design, video-to-web and secure e-commerce services. Need more? Add back-end programming, proprietary CMS software, database customization and web-hosting.

One Provider. Total Integration.
Market Driven Solutions. Isn’t that the point?

Get to the Point. Synergy Point.


Sample from “Branding” landing page:

Branding & Identity

We give your business a face.

And a position and a direction.

Branding is more than just a logo. It’s a process that includes your employees understanding who they are when it comes to your business. And, it’s how the public perceives you in the marketplace.

Synergy Point has state of the art technology and state of the art designers and creative directors all working together to build your identity.

  • Logo
  • Positioning statement
  • Strategic Planning
  • Graphic design and traditional print media
  • Website design
  • Integrated marketing communication

Art Ulene Feeling Fine Launch

Feeling FineView News Release

The Vitamin line was launched on QVC. One of the premiums for purchasing was a subscription to Art Ulene’s monthly newsletter. Quite effective in 1997, this newsletter is now online and contains a myriad of information not available (or economically feasible) just a little more than a decade ago.

(Agency: Gail Becker Associates of FL, Inc; Gary James, writer/account manager; Trisha Kniffen, graphic designer)

Feeling Fine Newsletter issue 1

Feeling Fine Newsletter issue 1

Feeling Fine Newsletter 2

Feeling Fine Newsletter issue 2