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our voYce

The concept was simple.

Everyone should vote on lots of stuff, and often.

A focus group was held at the offices of TopFloorStudio, here in Asheville, to see what people thought of the concept. The website was designed around some of that really great input. We also got a good understanding for the need of a “here’s how it works” graphic video presentation on the landing page.

Steffi Rausch (evolv.com) did the design of the web site and I did the content writing.

This is the embed presentation for the landing page (it lived in that grey box to the right on the home page) that I wrote and art directed, including the search for istockphotos. From the script I timed the visuals and used powerpoint to move through the presentation. I then handed over the assets to Indy film producer  Marcus VanWormer, who took time out of his busy schedule creating exceptional promotional videos to build the graphic presentation. The voiceover was through a production house in Michigan.

Unfortunately, our voYce had a brief life. I thought it was a great concept.

UPDATE: There is a online site that captures the essence called Thetylt.com. Check it out.

Web content | Project management of Video | Art Direction | Focus Group assistance | Public Relations

PRIME RIBBING A smash hit

Prime Ribbing is proof that satire is locally alive and well. De Ghelder adapted his own hit off-Broadway production for the Asheville stage, and the adaptation is wholly successful, topical, precise and hilarious. There are moments when it glitters. There are moments when it hits a wrong note, but even those moments are kind of funny. I’ve heard The Capital Steps on the radio, and Prime Ribbing is wittier, smarter, better sung.

Youth Outright

 Platinum Award for Branding and Awareness campaign

 

 

 

  • Built a marketing strategy to promote logo and an ICON for use on marketing materials.
  • Facilitated board meetings for adoption of the new logo for this LGBTQ service organization serving Western North Carolina.
  • Created banner for use at PRIDE fests for the organization.
  • Designed hand outs, standards for placement of logo on stationery, flyers, brochures.

Banner

Postcard

 

 

 

 

 

 

 

 

 

 

 

 

 

Gary James, creative director; Mary McGahren, logo creator/design 

A Kiss From Alexander

Picture 1Website Design direction ( website designed and created by Bednar Multimedia).

Website content

News release communication

Poster design: Winner, Bronze Hermes award, Association of Marketing Communications. Susan Meyer, Art Director and Production.

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Click here or on image to access website

Asheville Advertising AAF ADDY® Awards

SILVER ADDY® AWARD WINNER, 2011 Self Promotion

  • Program book design
  • e-newsletter promotion/writing and distribution through “My Newsletter Builder”
  • T-shirt design and Coffee mug production
  • Event and show script
  • Day-of-Show coordination

Graphic Designer Mary McGahren produced the T-shirt and coffee mugs following my direction. Katy Rosenberg handled the production of the “Winners book.” I acted as creative director, copywriter, newsletter editor and wrote the show’s script, built around the theme, “You Never Forget Your First Time.”

 

 

 

 

Smithsonian Institution (proposed)

Creative Direction | Copywriting | POP | Outdoor | Print

This was a campaign created for the entire Smithsonian Institution.

From high praise from the Freer and Sackler’s Director of Public Relations – based on their research on the success of the “Zen in the City” campaign –  we were given a chance to pitch the new “Business Ventures” division of the Smithsonian Institution.

The concept was simple: Instead of trying to show everything, choose iconic images from the various museums and feature in bus shelters, on the metro, postcards, print. I created the campaign off the ad I had created for the “Be A Tourist in Your Own Hometown,” citywide campaign just one month after the horrific attack in New York and on the Pentagon.

My tagline, “16 museums, galleries and the National Zoo” was to remind people that the Smithsonian Institution wasn’t just one building. And because each ad represented something special to “wrap ourselves in” I added “Wrap Yourself in America” to bring us all closer together.

As the story goes, this was a campaign that was “ours to lose,” which we did. We’ll leave it at that for now.

I personally think it is a fantastic campaign. So did the Smithsonian.

(Sorry, don’t have larger shots. Still searching old backups)

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Kermit at the Museum of American History

Kermit at the Museum of American History

 

ALIS_Gloves

Ali’s Boxing Gloves at the Museum of American History

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Dinosaur Bus Wrap to “follow” to the Museum of Natural History

To visit the Air and Space Museum

Synergy Point Interactive

Copywriting: Home Page and content

Sample from home page:

What’s the point?

Synergy Point is where client and agency collaborate in creating marketing that gets results. No egos. Just teamwork. And the result is greater than the sum of the parts.

Synergy Point is an award-winning, full service interactive multimedia design and web-hosting agency that combines strategic expertise with motivating tactical elements.

We offer everything from traditional print and collateral to cutting edge website design, video-to-web and secure e-commerce services. Need more? Add back-end programming, proprietary CMS software, database customization and web-hosting.

One Provider. Total Integration.
Market Driven Solutions. Isn’t that the point?

Get to the Point. Synergy Point.


Sample from “Branding” landing page:

Branding & Identity

We give your business a face.

And a position and a direction.

Branding is more than just a logo. It’s a process that includes your employees understanding who they are when it comes to your business. And, it’s how the public perceives you in the marketplace.

Synergy Point has state of the art technology and state of the art designers and creative directors all working together to build your identity.

  • Logo
  • Positioning statement
  • Strategic Planning
  • Graphic design and traditional print media
  • Website design
  • Integrated marketing communication

Art Ulene Feeling Fine Launch

Feeling FineView News Release

The Vitamin line was launched on QVC. One of the premiums for purchasing was a subscription to Art Ulene’s monthly newsletter. Quite effective in 1997, this newsletter is now online and contains a myriad of information not available (or economically feasible) just a little more than a decade ago.

(Agency: Gail Becker Associates of FL, Inc; Gary James, writer/account manager; Trisha Kniffen, graphic designer)

Feeling Fine Newsletter issue 1

Feeling Fine Newsletter issue 1

Feeling Fine Newsletter 2

Feeling Fine Newsletter issue 2

Freer-Sackler Galleries

ancestor_pi6x

Creative Direction | Copywriting | Merchandising coordination | Project management

Situation: To present a special exhibition featuring 500-year-old textiles in a way that would speak to a younger audience.

Positioning: Everyone has heard the phrase “You never Call, you never visit” from anguished grandparents pleading to their children to visit.

Production: Reproductions of the huge textiles in a full color English and Chinese language version was produced  using Chinese lacquer red for optimum impact.

Tactics: Full color newspaper print (English and Chinese); bookmarks, posters

Result: The headline grabs the reader and pulls them in to learn more about this special exhibit. Attendance was one of the highest for the museum for a non-traditional short-run traveling show. Client was so pleased we landed another project. (Zen)

As creative director, copywriter – Tim Kenny Marketing, Bethesda, MD; Jamie Stockie, Graphic Designer

Bamtex Bamboo

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TKM2

Hired as an independent creative director and copywriter, my goal was to help to rebrand this 25+ year-old graphic and web design company.

The agency had built a strong print and point-of-purchase portfolio but was also moving into the 21st century with more website design. In addition, I had been hired to help craft an “integrated marketing” division.To achieve this, we needed to build a website that immediately reflected this new position.

In creating the positioning statement, “Be Seen. Be Heard. Be Noticed.  Be Remembered,” and crafting the message, “Strategic Creativity in a Marketing Driven World” the visitor immediately learned that there was more to the company than graphic design and print.

The talented graphic and web design team, led by Jamie Stockie Jones and Michael Caron, built the visual marketing campaign around that copy with icons representing those marketing goals, and refreshed the agency’s color theme with the bold use of yellow and grey.

Working closely with them, writing the content to reflect each of the featured items as well as the biographical information, history and other essential elements.

Though some of the copy has changed in the past 10 years, the positioning and branding has remained unchanged.