Category Archives

11 Articles

Smithsonian Institution

 

Project: Create a print advertisement promoting the entire Smithsonian Institution just one month after 9/11.

Execution: Reminded people that this is America’s attic of treasures – without referencing 9/11 directly.

Creative: Copywriting, Positioning: “Where everything old is new again.”

Result: The healing began; people started to come down to the National Mall again.

Newspaper, Local Washington, DC magazine

(as Creative Director, copywriter, Tim Kenny Marketing, Bethesda, MD)

Youth Outright

 Platinum Award for Branding and Awareness campaign

 

 

 

  • Built a marketing strategy to promote logo and an ICON for use on marketing materials.
  • Facilitated board meetings for adoption of the new logo for this LGBTQ service organization serving Western North Carolina.
  • Created banner for use at PRIDE fests for the organization.
  • Designed hand outs, standards for placement of logo on stationery, flyers, brochures.

Banner

Postcard

 

 

 

 

 

 

 

 

 

 

 

 

 

Gary James, creative director; Mary McGahren, logo creator/design 

A Kiss From Alexander

Picture 1Website Design direction ( website designed and created by Bednar Multimedia).

Website content

News release communication

Poster design: Winner, Bronze Hermes award, Association of Marketing Communications. Susan Meyer, Art Director and Production.

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Click here or on image to access website

Asheville Advertising AAF ADDY® Awards

SILVER ADDY® AWARD WINNER, 2011 Self Promotion

  • Program book design
  • e-newsletter promotion/writing and distribution through “My Newsletter Builder”
  • T-shirt design and Coffee mug production
  • Event and show script
  • Day-of-Show coordination

Graphic Designer Mary McGahren produced the T-shirt and coffee mugs following my direction. Katy Rosenberg handled the production of the “Winners book.” I acted as creative director, copywriter, newsletter editor and wrote the show’s script, built around the theme, “You Never Forget Your First Time.”

 

 

 

 

Smithsonian Institution (proposed)

Creative Direction | Copywriting | POP | Outdoor | Print

This was a campaign created for the entire Smithsonian Institution.

From high praise from the Freer and Sackler’s Director of Public Relations – based on their research on the success of the “Zen in the City” campaign –  we were given a chance to pitch the new “Business Ventures” division of the Smithsonian Institution.

The concept was simple: Instead of trying to show everything, choose iconic images from the various museums and feature in bus shelters, on the metro, postcards, print. I created the campaign off the ad I had created for the “Be A Tourist in Your Own Hometown,” citywide campaign just one month after the horrific attack in New York and on the Pentagon.

My tagline, “16 museums, galleries and the National Zoo” was to remind people that the Smithsonian Institution wasn’t just one building. And because each ad represented something special to “wrap ourselves in” I added “Wrap Yourself in America” to bring us all closer together.

As the story goes, this was a campaign that was “ours to lose,” which we did. We’ll leave it at that for now.

I personally think it is a fantastic campaign. So did the Smithsonian.

(Sorry, don’t have larger shots. Still searching old backups)

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Kermit at the Museum of American History

Kermit at the Museum of American History

 

ALIS_Gloves

Ali’s Boxing Gloves at the Museum of American History

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Dinosaur Bus Wrap to “follow” to the Museum of Natural History

To visit the Air and Space Museum

National Museum of American History – Jazz Appreciation Month

JazzTimesAd2 1-28-01

The National Museum of American History (NMAH) has the largest collection of Jazz memorabilia and recordings in theJazzTimesAd2 1-28-01 world. NMAH needed assistance in creating awareness for a Jazz Appreciation Month (JAM) they planned to launch in April 2002 and intended for it to be a regular annual event. NMAH had obtained support for the venture from individuals like Quincy Jones and organizations such as The Ella Fitzgerald Foundation, National Public Radio, the National Park Service and others.

Initially, the advertisement was created to target music educators. I originally wrote copy for this group; however, when the Internal Association of Jazz Exhibitors can aboard as a partner, the copy was changed to reflect how exhibitors can promote JAM. NPR placed the advertisement in their program books throughout the country, and the middle paragraph changed again to reflect “what jazz fans can do.”

Quite simply, by creating an elegant design which featured a positioning statement and similar elements, the body copy can be changed to focus on target audiences while keeping the strong, positioning message.

This ad was then used as the basis for collateral materials which were first used at the Music Educators Annual meeting in Los Angeles, January 2002. The slogan is still in use today, in a number of countries throughout the world. The design elements were used in the design of press kits, a brochure and a trade show exhibit stand

(Creative Director, copywriter: Gary James; Graphic Designer: Jamie Stockie
Tim Kenny Marketing, Bethesda, MD)

TKM2

Hired as an independent creative director and copywriter, my goal was to help to rebrand this 25+ year-old graphic and web design company.

The agency had built a strong print and point-of-purchase portfolio but was also moving into the 21st century with more website design. In addition, I had been hired to help craft an “integrated marketing” division.To achieve this, we needed to build a website that immediately reflected this new position.

In creating the positioning statement, “Be Seen. Be Heard. Be Noticed.  Be Remembered,” and crafting the message, “Strategic Creativity in a Marketing Driven World” the visitor immediately learned that there was more to the company than graphic design and print.

The talented graphic and web design team, led by Jamie Stockie Jones and Michael Caron, built the visual marketing campaign around that copy with icons representing those marketing goals, and refreshed the agency’s color theme with the bold use of yellow and grey.

Working closely with them, writing the content to reflect each of the featured items as well as the biographical information, history and other essential elements.

Though some of the copy has changed in the past 10 years, the positioning and branding has remained unchanged.