12 Articles

Smithsonian Institution

 

Project: Create a print advertisement promoting the entire Smithsonian Institution just one month after 9/11.

Execution: Reminded people that this is America’s attic of treasures – without referencing 9/11 directly.

Creative: Copywriting, Positioning: “Where everything old is new again.”

Result: The healing began; people started to come down to the National Mall again.

Newspaper, Local Washington, DC magazine

(as Creative Director, copywriter, Tim Kenny Marketing, Bethesda, MD)

A Kiss From Alexander

Picture 1Website Design direction ( website designed and created by Bednar Multimedia).

Website content

News release communication

Poster design: Winner, Bronze Hermes award, Association of Marketing Communications. Susan Meyer, Art Director and Production.

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Click here or on image to access website

Asheville Advertising AAF ADDY® Awards

SILVER ADDY® AWARD WINNER, 2011 Self Promotion

  • Program book design
  • e-newsletter promotion/writing and distribution through “My Newsletter Builder”
  • T-shirt design and Coffee mug production
  • Event and show script
  • Day-of-Show coordination

Graphic Designer Mary McGahren produced the T-shirt and coffee mugs following my direction. Katy Rosenberg handled the production of the “Winners book.” I acted as creative director, copywriter, newsletter editor and wrote the show’s script, built around the theme, “You Never Forget Your First Time.”

 

 

 

 

Smithsonian Institution (proposed)

Creative Direction | Copywriting | POP | Outdoor | Print

This was a campaign created for the entire Smithsonian Institution.

From high praise from the Freer and Sackler’s Director of Public Relations – based on their research on the success of the “Zen in the City” campaign –  we were given a chance to pitch the new “Business Ventures” division of the Smithsonian Institution.

The concept was simple: Instead of trying to show everything, choose iconic images from the various museums and feature in bus shelters, on the metro, postcards, print. I created the campaign off the ad I had created for the “Be A Tourist in Your Own Hometown,” citywide campaign just one month after the horrific attack in New York and on the Pentagon.

My tagline, “16 museums, galleries and the National Zoo” was to remind people that the Smithsonian Institution wasn’t just one building. And because each ad represented something special to “wrap ourselves in” I added “Wrap Yourself in America” to bring us all closer together.

As the story goes, this was a campaign that was “ours to lose,” which we did. We’ll leave it at that for now.

I personally think it is a fantastic campaign. So did the Smithsonian.

(Sorry, don’t have larger shots. Still searching old backups)

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Kermit at the Museum of American History

Kermit at the Museum of American History

 

ALIS_Gloves

Ali’s Boxing Gloves at the Museum of American History

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Dinosaur Bus Wrap to “follow” to the Museum of Natural History

To visit the Air and Space Museum

National Museum of American History – Jazz Appreciation Month

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The National Museum of American History (NMAH) has the largest collection of Jazz memorabilia and recordings in theJazzTimesAd2 1-28-01 world. NMAH needed assistance in creating awareness for a Jazz Appreciation Month (JAM) they planned to launch in April 2002 and intended for it to be a regular annual event. NMAH had obtained support for the venture from individuals like Quincy Jones and organizations such as The Ella Fitzgerald Foundation, National Public Radio, the National Park Service and others.

Initially, the advertisement was created to target music educators. I originally wrote copy for this group; however, when the Internal Association of Jazz Exhibitors can aboard as a partner, the copy was changed to reflect how exhibitors can promote JAM. NPR placed the advertisement in their program books throughout the country, and the middle paragraph changed again to reflect “what jazz fans can do.”

Quite simply, by creating an elegant design which featured a positioning statement and similar elements, the body copy can be changed to focus on target audiences while keeping the strong, positioning message.

This ad was then used as the basis for collateral materials which were first used at the Music Educators Annual meeting in Los Angeles, January 2002. The slogan is still in use today, in a number of countries throughout the world. The design elements were used in the design of press kits, a brochure and a trade show exhibit stand

(Creative Director, copywriter: Gary James; Graphic Designer: Jamie Stockie
Tim Kenny Marketing, Bethesda, MD)