6 Articles

our voYce

The concept was simple.

Everyone should vote on lots of stuff, and often.

A focus group was held at the offices of TopFloorStudio, here in Asheville, to see what people thought of the concept. The website was designed around some of that really great input. We also got a good understanding for the need of a “here’s how it works” graphic video presentation on the landing page.

Steffi Rausch (evolv.com) did the design of the web site and I did the content writing.

This is the embed presentation for the landing page (it lived in that grey box to the right on the home page) that I wrote and art directed, including the search for istockphotos. From the script I timed the visuals and used powerpoint to move through the presentation. I then handed over the assets to Indy film producer  Marcus VanWormer, who took time out of his busy schedule creating exceptional promotional videos to build the graphic presentation. The voiceover was through a production house in Michigan.

Unfortunately, our voYce had a brief life. I thought it was a great concept.

UPDATE: There is a online site that captures the essence called Thetylt.com. Check it out.

Web content | Project management of Video | Art Direction | Focus Group assistance | Public Relations

Harrah’s Casino Chef Stage Presentation and Press Conference

Harrah's Cherokee Casino Resort

 

 

 

 

Harrah’s Cherokee Casino presented a “REGRAND OPENING,” March 22, 2013. As part of the press conference, there was a demonstration at the Chef’s Stage, a new concept for buffet dining at the Resort.

This is a p.r. video featuring the Food Presentation.

[youtube]https://www.youtube.com/watch?v=JOTHxuU7Qg8[/youtube]

 

 

Harrah’s Casino Grand Opening Press Conference

 

 

Watershed Associates

WatershedAssociates2002Creative Direction | Web Content | Account Management

This is a global Washington DC-based organization. A firm specializing in negotiating best practices, they work directly with GSA and government agencies, their employees and contractors.

In working with the partners and interviewing them, I discovered they were passionate about teaching these negotiating tools and introducing these practices so vendors and contractors better understood outcomes that were mutually beneficial.

“So, I started out by first asking “Need help negotiating?” Simple.”

From there, it was a case of organizing pages of white papers, content, bios and links.

When I worked with them on this website design, back in 2002, a flash opening was all the rage. We originally created a flash home page that features the word “negotiate” in 10 languages as this was one of their unique selling propositions. It was a wall paper and three seconds later, the flash evolved to the home page. Since then, the essence of the original design without the flash intro has remained the same, for over 14 years.

With the help of a very talented web developer, we created the flash intro, and I wrote most of the content you still see here and managed the uploading of pdfs and white papers. Back then, everything  – including the thumbnails – were all created in size, individually and originally. How times have changed.

Click here or on image to visit website

For Tim Kenny Marketing, as creative director and copywriter
Creative Direction | Positioning | web content |

A Kiss From Alexander

Picture 1Website Design direction ( website designed and created by Bednar Multimedia).

Website content

News release communication

Poster design: Winner, Bronze Hermes award, Association of Marketing Communications. Susan Meyer, Art Director and Production.

[swfobj src=”http://jamesgangcreative.com/wp-content/uploads/2011/01/intro_internal.swf”]
Click here or on image to access website

TKM2

Hired as an independent creative director and copywriter, my goal was to help to rebrand this 25+ year-old graphic and web design company.

The agency had built a strong print and point-of-purchase portfolio but was also moving into the 21st century with more website design. In addition, I had been hired to help craft an “integrated marketing” division.To achieve this, we needed to build a website that immediately reflected this new position.

In creating the positioning statement, “Be Seen. Be Heard. Be Noticed.  Be Remembered,” and crafting the message, “Strategic Creativity in a Marketing Driven World” the visitor immediately learned that there was more to the company than graphic design and print.

The talented graphic and web design team, led by Jamie Stockie Jones and Michael Caron, built the visual marketing campaign around that copy with icons representing those marketing goals, and refreshed the agency’s color theme with the bold use of yellow and grey.

Working closely with them, writing the content to reflect each of the featured items as well as the biographical information, history and other essential elements.

Though some of the copy has changed in the past 10 years, the positioning and branding has remained unchanged.