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63 Articles

Copywriting vs Public Relations – Brand Incorporated – Medium

This article from “BRAND INC” may help clarify those two very distinct services.

When you hire me, you hire an experienced copywriting/creative director and an experienced public relations professional. My background and career have allowed me to integrate both and I can wear either hat when needed.

Source: Copywriting vs Public Relations – Brand Incorporated – Medium

Two spaces after a period: Why you should never, ever do it. – Slate Magazine

I’ve been (or should I say HAD been) following a LINKED IN thread where the query was made, “one space or two” after the end of a sentence. Over 640 comments have been made, over and over, beating the dead horse.

Fact: anyone who was taught on a typewriter, was taught to put in an additional space at the end of the sentence because the font was fixed, ie the “i” took as much space as an “m.” So, to visually break up the sentences, you added an additional space.

With the advent of word processing and proportional fonts, there is no need for the additional space. Visually it is more appealing to use one space; additionally, the way your copy wraps or is set in a brochure, for instance, can change dramatically with the addition of extra spaces. 

For some reason people keep arguing about this. Now, I know this isn’t creationism vs. evolution, but to someone in the business of communication, it is relevant. 

Here’s a great article on the subject:

Two spaces after a period: Why you should never, ever do it. – Slate Magazine.

http://www.slate.com/articles/technology/technology/2011/01/space_invaders.html

Top 15 Most Shocking Social Media Disasters of 2011

From MASHABLE :

Stephanie Buck

 

Now, we don’t like to be negative, but social media inevitably lends itself to some epic fails. Whether it’s insensitive tweets or indecent pictures, people too often post without thinking. That’s the nature of today’s social network-obsessed world.

Let’s take a look at 15 of the most memorable social media mistakes of 2011. We’ve dug up everything from GoDaddy‘s elephant shooting video to @Qwikster‘s smoking Elmo. Curious about the rest? Flip through the gallery and add your commentary below.

Top 15 Most Shocking Social Media Disasters of 2011.

Facebook Is Positioned To Take Over The World

Though this is an article about investing in Facebook when the IPO eventually launches, it is a good perspective on how Facebook has positioned itself to become a “virtual marketing world.” As a marketer, it is important to also understand how Facebook will effect everything that is done in creating advertising and public relations campaigns as we move forward.

Facebook Is Positioned To Take Over The World: Buy The IPO No Matter The Price – Seeking Alpha.

 

Tip Sheet: Five Steps to Aligning Strategy With Social Media :: PR News

Excellent tips on integrating a social media plan with an overall strategy.

Often I find that the strategy is overlooked. Please let me help you in creating it! A retainer usually can cover this stage, or we can build it into the project. But, don’t skip it. Tactics and “one-offs” aren’t going to help you with your brand, if you don’t integrate the entire strategy!

 

Tip Sheet: Five Steps to Aligning Strategy With Social Media :: PR News.

18 Effective Search Engine Optimization Techniques

This is an excellent resource on tips for SEO. Most of these are quite simple using WordPress (for example, WordPress has a widget – the ALL IN ONE SEO – that allows you to do many of the tips here by utilizing that widget.

If you need help with your content, organic writing and keywords, performing some of tips and techniques, or  would just like to ‘get it done,’ please give me a call.

18 Effective Search Engine Optimization Techniques | SiteProNews: Webmaster News & Resources.