Good case study on public relations meets reality television. Excellent example of defining the problem wrong and then creating the wrong solution.
Yesterday a number of our crack, ace, super social media guru blogger experts when all a-twitter announcing that Google had chosen Asheville in its “google fiber initiative,” linking to the blog announcing the win, and giving themselves whooo-hooos and high fives.
I did a quick search in Google, under “google fiber initiative,” (10 sec) and saw a WP story dated 3/29 stating the selection would happen sometime in the Fall (took 60 sec to peruse). April Fools! And yet, I was watching this start to go viral. A perfect example of the “journalistic” technique of expert “bloggers.” Perhaps the question is not whether they think they are journalists, but why? I know pop culture is allowing people such as Glenn Beck or Rush Limbaugh to define themselves as such – though they are actually just entertainers paid to incite, demean and espouse rhetoric – but, before we call bloggers journalists, or they call themselves that, let’s ask them what they use for source material. Their friends tweets?
At least it wasn’t Swiftboating. Now THAT was journalism!
PS I’m still waiting to see the “Mea Culpas” from the bloggers on the April Fool’s joke.
[But] the 14th season premiere wasn’t really slamming Woods and other famous names — it was doing its usual trick of satirizing a media that gets all huffy and self-righteous about bad behavior.Read More
Like many other cities in the US, Asheville is vying to become a “test” market for the Google Fiber Initiative.
Unlike many cities in the U.S., Asheville is uniquely situated to be a good choice.
Be sure and nominate us.
This is a very good article on all those necessary components that make a website findable.
Chris has been working in the field for many years in Asheville, and has a great handle on what works, and what doesn’t.
Check it out.
What they didn’t know, and never could’ve predicted, was that the Web would also transform itself into an enormous, never-ending high school reunion (See also: hell).- from the article, “What has the Internet done to us?”Read More
A very good article that helps tone down the social media hysteria. Well, at least turns it down a notch.
Everything you need to know about the party is at the AAFASHEVILLE.org website.
However, the down and dirty is:
When: Saturday, February 20, 2010
Where: The Venue, 21 N. Market Street, Downtown Asheville
How much: $40 if you buy tix before February 14h. $45 until February 18th
Why: To celebrate the premiere Addy Award party!
Quite a bit of info flying about regarding the PRIVACY changes with Facebook, how this is a turning point in social networking and media, what the heck is going on?
Good to start following some of this information. What is sort of funny is that you can post via facebook all the controversy surrounding them.
Apparently, one thing to really check is your privacy settings in the “NEW” facebook as they are set to EVERYONE for EVERYTHING. May want to tweak a bit just to shake things up a bit.
As one-time special incentive, $50 memberships given as gifts to incoming public relations “stars” begin in January 2010, for a 25% increase in membership value. Currently, annual membership begins in March. University student memberships are also available at $25.Read More
IABC’s Cafe2Go presents episode #5 of CW Radio, a monthly podcast featuring interviews with authors from IABC’s Communication World magazine and CW Bulletin e-newsletter. In this episode, Vice President of Publishing Natasha Nicholson interviews Daria Steigman.Read More
Amazing Interview with the TimesONline, UK with Gore Vidal.
Advances in neuroscience are changing the way some companies position their products, giving birth to the new field of neuromarketingRead More
priceless videos from a landmark study regarding success and instant gratificationRead More
“TV Everywhere” efforts won’t be TV for everyone — as 7.7 million viewers could be out of the loop. That is, those who won’t pay a fee to watch TV programs online — shows they are currently seeing for free.
Interestingly, this article exposes a recent poll that asked, “Is Social Media Working for Small Business….” and more than three quarters of the respondents didn’t feel it was expanding their business.
So, how does this fit with the constant barrage of emails, newsletters, seminars, teleseminars, discussion offers I get every day to hear all the wonders of social media? Much like a pyramid scheme, its great if you’re one of those lucky ones, out making thousands of dollars telling everyone how great social media is; if you’re one of those who ponied up $200 to hear them wax poetic about the greatness of social media, you may just find yourself $200 poorer.
I mean, forget any discussion on how this is just one quivver in the arsenal to beat people over the heads to purchase your product or service. You must now employ hundreds of people to twit, friend and link up to market everything from shampoo to pet food.
I’m all for blogging, social media and all things on-line; however, just like years ago when everyone who came through the door of an agency needs a brochure, simply blogging or facebooking or tweeting isn’t going to bring people into your door. And, if you have a great product or service, and you solve a need or provide a solution, you don’t have to beat them over the head either.
Of course, if you want to actually make people change a behavior – bottled water comes to mind – you may just had to hit them with a high-powered water hose in the face. But, that’s another issue.
Seriously, I was intrigued to see things like caffeine-powered booster drinks on the list; I guess since we all multitask now we need to keep juiced 24/7. But, traditional favorites like Tupperware, Presto Industries, Arm and Hammer….great to see these bulwarks continue to build fans.Read More
“Better late than never” isn’t always true, but public candor from people and institutions that have misled us for many years can be refreshing — and sometimes even liberating.Read More