Just came across this article from Forbes and it is a great explanation regarding the differences between an advertising agency and public relations. Even though Public Relations has become more integrated with marketing, more so with the advent of the Internet, a good way to understand the differences today is: most people are looking to “pull” information (public relations) rather than be “pushed” to buy (advertising). Yelp & Trip Advisor, reading an article vs. seeing an ad on television or Facebook (unless it’s a time sensitive offer)
Facility managers are constantly on call to attend to occupant needs. HVAC problems, overhanging tree limbs, and interior walls that need to be moved are all part of the job description; however, handling roof leaks is often high on the list of problems and yet many can be avoided.Read More
Celebrating 20 years in Asheville, NC with a cake and a chili cook off, North American Roofing is having a stellar year
Celebrating 20 years in Asheville NC, North American Roofing headquartered in Asheville, NC on track for a $100 million-plus year
Asheville, NC, (October 16 2013) – North American Roofing, headquartered in Asheville, NC, celebrated its 20th anniversary recently with a cake, a hotly contested chili cook-off, and impressive sales.
President and CEO Brian Verble, along with judges Grant Hower, Approved Contractor Network Manager and Jennifer Stalnaker, Collection Coordinator, sampled some dozen or so chili entries ranging from mild to “raging hot.”
Verble recalled relocating to Asheville from Indianapolis when his father moved the company in 1993. Some 15% of the 100-plus employees at the national headquarters in Asheville have been here since the move.
Recognized with numerous awards and accolades for customer service and quality by GAF, Carlisle, Firestone and Seaman, some of the nation’s biggest manufacturers of building products, North American Roofing has grown to become the 3rd largest commercial roofing company in the United States, and as Verble put it, “we have a lot to celebrate.”
“North American Roofing has seen excellent revenue growth, on average 20% per year over the past few years, so we weathered the recession well. We’re on track to break our sales projections for this year, which will exceed $100 million. And, with over 100 people employed full-time here in Asheville, we are one of the area’s largest employers.”
Some of their national clients include Home Depot, IKEA, Lowe’s and GE. [youtube]http://youtu.be/YOYY5i8Vpyo[/youtube]
Approximately 70 of those employees attended the celebration that had all the appearance and feel of a tailgate party of close friends and a family get together rather than a typical company event. The company became an Employee Stock Option Plan (ESOP) company in October 2012.
And, just for the record, the winners of the chili cook-off were: Randy Talley, taking first place honors and the 2013 trophy, with runners-up, Jarrod Geoffrey in 2nd and Stacey Sordahl in 3rd.
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ABOUT NORTH AMERICAN ROOFING – A pioneer in the commercial single-ply roofing industry since 1979, North American Roofing specializes in commercial and industrial low-slope roof systems and is the 3rd largest commercial and industrial roofing company in the United States. In addition to installation, repair and preventative maintenance, the company continues to expand its operation, which now includes the North American Roofing’s Energy Services Group specializing in integrated solar roofing and energy systems by designing and installing high caliber solar arrays. Employee-owned and in continuous operation for three generations, North American Roofing has installed and serviced more than 950 million square feet of roofing on more than 19,500 facilities across the United States, in its 34-year history.
North American Roofing
Video link to event: NARSI celebrates 20th video