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Public Relations Association of WNC: After 28 years, PRAWNC takes its final bow







Unfortunately, as often as not, it becomes so difficult to keep an organization going when only the same people show up and step up to the plate. Sherri did a great job the past few years at the helm, and the last year trying to keep it going (as did some others, whom are mentioned in the article).Perhaps after a bit, we’ll be able to bring back the “Best of the Mountains” award though.

Public Relations Association of WNC: After 28 years, PRAWNC takes its final bow.


Prime Ribbing Final Performance Audience


Just a fun clip of the excitement of the final night performance of “PRIME RIBBING: A Newsical Revue,” which ran May 31 through June 18th in Asheville NC. I worked with them in doing their collateral materials, Artist Susan Meyer created the cow for me, and Jamesgang produced the poster and program book. We also helped get the word out with creating a Facebook page, posting weekly and sending out Tweets to some of Asheville’s best bloggers, such as AskAsheville, Ashevegas, BlogAsheville and others. All great fun.




Prime Ribbing is proof that satire is locally alive and well. De Ghelder adapted his own hit off-Broadway production for the Asheville stage, and the adaptation is wholly successful, topical, precise and hilarious. There are moments when it glitters. There are moments when it hits a wrong note, but even those moments are kind of funny. I’ve heard The Capital Steps on the radio, and Prime Ribbing is wittier, smarter, better sung.

YouthOutRight – Asheville’s Youth OUTright Expands Programming for LBGTQ teens | Blogwire | Mountain Xpress

Youth Out Right Asheville NC

Logo for









This is a group I’ve been doing some marketing and public relations for that has been helping LBGTQ teens for some time.

If you can help with donations or are interested in learning more, check out their site at and this recent press release.

Asheville’s Youth OUTright Expands Programming for LBGTQ teens | Blogwire | Mountain Xpress.

Dinner at VINNIE’s – AAF Asheville, June 23 2010

Wednesday, June 23 2010, 6:30pm – 9:00pm

Support Your Local Ad Club!

Join Asheville’s Ad Club for an evening of Italian cuisine – salad, pasta and pizza just like Mamma used to make, and mouth-watering cannoli or chocolate mousse.

Help us continue to expand our community and provide the excellent programming and social networking events you know and love.

When: June 23, 2010 from 6:30 p.m. – 9:00 p.m.
Where: Vinnies’ Italian Restaurant, 641 Merrimon Avenue, Asheville NC 28801
Price: $22.00 per person
RSVP by: June 17th

Please RSVP by close of business day on Thursday, June 17th.
*NOTE: Your RSVP is required to guarantee a seat at the dinner. Online payment is preferred but you may also bring a check made out to AAF Asheville. RSVPs determine the seating and cost of AAFA’s luncheons and dinners. So please be courteous and RSVP only if you plan to attend. If you RSVP and find that you cannot attend, please cancel by Friday noon or get another member or guest to take your place. Contact Bob Boeberitz at This e-mail address is being protected from spambots. You need JavaScript enabled to view it or call 828-258-0316 to cancel your reservation. If you RSVP and are a “no show” you will still be expected to pay for the dinner.

Location : Vinnie’s Italian Restaurant

Here’s the link to register online:

Fundraising Dinner for AAF Asheville, June 23 2010.

AAF Asheville, “2010 and Beyond”

The “revised” AAF Asheville website is looking good. Check out the upcoming program when AAF Asheville presents, “2010 and Beyond,” with guest speakers Linda Brandt, Bob Perlstein and Susan Phillips. The luncheon is Monday, May 17th at Posana Cafe. Come join us.


Public Relations Association of Western North Carolina 
welcomes 2010 Board of Directors

by jamesgan-admin

PRAWNC returning board members Sherri L. McLendon, Gary S. James, Jaime McKee, Amy Fowler, Jennifer Perez, Alicia Knighton, and Angela Betancourt welcome Kathy Thielke, Kasey Gruen, Rachel Miller, Brian Jennings, Elisabeth Bocklet, Judy Davidson, and Sandra Adams to its 2010 board. Installed in December 2009, the sixteen members met as a full board for the first time Jan. 22 at CarePartners’ Seymour Auditorium for an annual planning session.

“Mad Men” Panel: A Real Life Discussion of Advertising in the 60’s

by jamesgan-admin

“Mad Men” Panel: A Real Life Discussion of Advertising in the 60’s
January 18, 2010
1 Biltmore Avenue, Asheville
Luncheon & Program 11:30am to 1:00pm

The popularity of the AMC “Mad Men” TV series about a New York advertising in the 1960’s has inspired this real life discussion of what advertising was really like back then, offering insights into lessons learned and what is different about advertising today for better or worse.

PANELISTS (scheduled) include:
Ralph Callahan, Former CEO, Henderson Advertising, Greenville; Dick Murray, Retired Advertising Executive, New York & Dallas; Bob Crowe, Executive Director, Asheville Creative Services Group and former International Marketing Executive; Bob Hooper, Retired Radio and TV Personality, WESC Greenville, WLOS Asheville (Panel Moderator)

Luncheon Meeting: Check-in/Networking 11:30a to 12:00p, Club Business 12:00p-12:15p, Speaker Presentation 12:15p-1:00p

RSVP: January 14 to

($15 members; $25 guests. Sorry. No shows will be billed)

5 “must haves” for your travel and tourism site

by Gary S. James

Everyone’s being more careful about how they spend their money these days and travel is no exception. Even those with higher discretionary incomes are feeling the pinch.  Here are some tips from Synergy Point, an award-winning travel and tourism web design firm, to make it easier for visitors to find you and to keep them coming back:

1)   Lodging, Dining and Events. First, the obvious: Visitors to your site will want to see what lodgings are available, the restaurants and attractions in your area. But, you also need to first get them to your website and that’s where keywords and a description are important. For example, to promote Chimney Rock Park, their description includes “a 1000-acre scenic attraction,” and “North Carolina,” “mountains,“ “hiking” with keywords such as “Western North Carolina,” “Chimney Rock,” and even “Rhododendrons,” which are particularly colorful in the spring. Both description and keywords are a must for site rankings.

2)   E-Newsletter – You want to keep visitors abreast of what’s going on and that includes specials and promotions. Remember, even if they choose a different destination this go ‘round, you’re reminding them of all the wonderful reasons you should be on their list for next time.

3)   E-Commerce – If you’re a hotel, a real estate/vacation rental agency or a chamber recommending “places to stay,” it’s a good idea to have a way visitors can make reservations or purchases, or check out package details, without leaving the site. At the very least, use a pop-up window so navigating back to the original site or home page is simple.

4)   A good content management system — Managing all the content, especially if you are working with a large chamber or group, can be daunting. Melinda Massey Young, Director at Polk County, NC Tourism, uses the Synergy Point SiteManager™, a turbocharged content management system built specifically for tourism and travel.  The Polk County website, “First Peak of the Blue Ridge,” recently won Synergy Point its 6th award in a row from a regional public relations association.

Reasons Young sited for using the system, to keep visitors coming back and the content fresh, is the systems “ease of use.” Synergy Point SiteManager™ is miles ahead of CMS, providing seamless integration of news, events, images, video and points of interest and maps. It even helps with e-marketing and leads. Plus, the system offers advanced database-driven technology and custom-class components at off-the-shelf prices, all made friendly with WYSIYG.  And finally:

5)   Maps. There was a time when you could stop at the gas station, and while a guy came out and filled your tank and cleaned the windshield, you could go in and get yourself a free map with great, helpful information in it. Well, that era may be gone, but now there are simple solutions for getting interactive maps into your website. Make it easy for your visitors to find all your area has to offer and they’ll keep coming back to your destination – and your website – for more.

Join some funloving Ad pros for dinner!

by jamesgan-admin

Hey, you gotta eat! Come enjoy a pre-fixe meal at a super price at one of Asheville’s great Italian restaurants. Just $22.50 per person….a super, incredible discounted deal! AAF Asheville are graphic designers, media types, marketing mavens…and we know how to party! Come have a great time….and enjoy a great deal!!!!!

The Sustainability Revolution

by Gary James

Sustainability is often associated with disaster: If we continue to consume 150% more than the earth can produce, we will simply run out of available resources. But in the mix of doom and gloom, companies who embrace sustainability are inventing new ways of doing business and they are finding that it is not just good for the planet, but good for their bottom line.

Art Ulene Feeling Fine Launch

Feeling FineView News Release

The Vitamin line was launched on QVC. One of the premiums for purchasing was a subscription to Art Ulene’s monthly newsletter. Quite effective in 1997, this newsletter is now online and contains a myriad of information not available (or economically feasible) just a little more than a decade ago.

(Agency: Gail Becker Associates of FL, Inc; Gary James, writer/account manager; Trisha Kniffen, graphic designer)

Feeling Fine Newsletter issue 1

Feeling Fine Newsletter issue 1

Feeling Fine Newsletter 2

Feeling Fine Newsletter issue 2