- An advance retainer. I figure up a retainer based on hours, experience and tactics you’ll need. We monitor over a set period, usually with a 3-month minimum to start.
Best for when:
- Need strategic communications for start up, rebranding or a plan which normally takes a few months to plan, launch, execute and evaluate
- Have desire for management and direction of advertising and public relations campaigns
- Need ongoing, integrated branding
- Need consultation and creative regarding branding, internal communication, creative
- Want an “outside person’s view” or consultation on creative direction, public relations or communications i.e. news releases or publicity
By the Project:
Good for when:
- Need creative support for a marketing event, utilizing online engagement, social marketing, press distribution and attempt to get pick up/coverage using for a one-time event.
- Need creative support in headlines, slogans, copywriting for advertising efforts
- Need web content written for a site
- Need content migrated into a new WordPress site
- If your In-house staff swamped and can’t take on additional project until future
- You already have communication or creative plan and someone bailed
By the Hour and “a la carte”
- You really have a large budget. This is the most expensive way to go.
- Editing and proofing services
- Article writing
- Advertising copywriting
- News release distribution
Bottom Line Fine Print:
- Deposits are required 50% at start; 50% on delivery. Deposits on large projects flexible.
- Retainer is billed in advance. The retainer is not based on hours worked. It’s based on hours + experience + knowledge + best practices.
- All outside vendors and suppliers are billed directly to client unless otherwise arranged. Anything handled by agency may be subject to mark up.
- Media is paid in advance prior to placement and agency retains 15% commission. If billed directly to client, media is still paid in advance.
- Agency retains intellectual property until paid in full. Then it’s yours.
- Either party can cancel contracts with 30 days notice. Work to date of cancellation is also subject to a “kill fee” to cover time/charges if necessary