Jamesgang Creative Communications | Branding Advertising Internet Marketing PR Asheville

How To Write An Article For The Web – Business Writing – Biznik

Gary James — Thu, 22 Jul 2010 13:24:14 +0000

Here’s a great article on how to write for the web.

When I meet with you, and discuss your story, we develop articles and posts that don’t necessary follow the “rules” like using the exact keyword phrase more than twice within 300 words or so. But I like to think that if you have a compelling story to tell, people will listen.

By writing articles using some of the great points in this blog piece.

- Shorter paragraphs

- Bullets

- Keeping the article focused

- Getting to the resource information

Take a look at this article below. I think you’ll find that you agree this format is more pleasing than long involved paragraphs.

How To Write An Article For The Web – Business Writing – Biznik.

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Manage Your Brand’s Social Media Presence with One App

Gary James — Thu, 01 Jul 2010 13:32:36 +0000

For those of you out there trying to find low cost ways to track your brand’s presence in social media, this article outlines the Social Marketing Hub.

It’s $2000 for the lowest subscription plan, but that isn’t bad if you’ve got some major campaigns going on marketing your product.

Manage Your Brand’s Social Media Presence with One App.

5 Social Media Myths | Digital Tonto, AAF Social Media presentation featured panel of local gurus, The 10 Stages of Social Media Business Integration

Fake Stunt That Duped Real Newscast Goes Viral – Advertising Age – Digital: Viral Video Charts

Gary James — Thu, 17 Jun 2010 14:01:46 +0000

NEW YORK AdAge.com — Look what landed on the Viral Chart this week: the now-infamous “Liquid Mountaineering” spot for outdoor apparel maker Hi-Tec. Infamous because the faux documentary about nutty European adventurers and their new “sport” was picked up as real news by D.C.'s NBC affiliate in May, which pretty much sets the bar for “earned media” when it comes to web video.

via Fake Stunt That Duped Real Newscast Goes Viral – Advertising Age – Digital: Viral Video Charts.

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Don’t be fooled by fake websites voting for Google Fiber | citizen-times.com | Asheville Citizen-Times

Gary James — Thu, 27 May 2010 16:05:20 +0000

My “Letter to the Editor” in the Asheville Times today. Anyone not familiar with what’s going on: Asheville is a city being considered for 1gb broadband from Google. This site, GoogleFiber.com was created, “unofficially,” by someone to create a horserace online. People voted for a month.

The voted ended. Then, suddenly, another round of voting? Why, some of us asked?

In the meantime, a Letter to the Editor pops up telling people to continue to vote. So, I did a little research and discovered this info:

Don’t be fooled by fake websites voting for Google Fiber | citizen-times.com | Asheville Citizen-Times.

Google Fiber Asheville, Study: 52 Percent Of Bloggers Consider Themselves Journalists, Is Social Media working for Small Biz?

Michelle Tennant: Final Luncheon Program this year

Gary James — Wed, 26 May 2010 21:54:12 +0000

“Make plans now to attend the final luncheon program for AAF Asheville on June 21st. If you aren’t familiar with public relations, or know Michelle, you’ll enjoy this presentation.” – Gary James, jamesgang creative

Michelle is co-founder of Wasabi Publicity (wasabipublicity.com) and she is an enlightening and entertaining presenter.
Here’s the link to register online:

Michelle Tennant: Public Relations 101.

Public Relations Association of Western North Carolina  welcomes 2010 Board of Directors, Seven Traits of Highly Effective Press Releases « BusinessWired, There is no magic “advertising or public relations” bullet

Dinner at VINNIE’s – AAF Asheville, June 23 2010

Gary James — Wed, 26 May 2010 21:51:25 +0000

Wednesday, June 23 2010, 6:30pm - 9:00pm

Support Your Local Ad Club!

Join Asheville’s Ad Club for an evening of Italian cuisine – salad, pasta and pizza just like Mamma used to make, and mouth-watering cannoli or chocolate mousse.

Help us continue to expand our community and provide the excellent programming and social networking events you know and love.

When: June 23, 2010 from 6:30 p.m. – 9:00 p.m.
Where: Vinnies’ Italian Restaurant, 641 Merrimon Avenue, Asheville NC 28801
Price: $22.00 per person
RSVP by: June 17th

Please RSVP by close of business day on Thursday, June 17th.
*NOTE: Your RSVP is required to guarantee a seat at the dinner. Online payment is preferred but you may also bring a check made out to AAF Asheville. RSVPs determine the seating and cost of AAFA’s luncheons and dinners. So please be courteous and RSVP only if you plan to attend. If you RSVP and find that you cannot attend, please cancel by Friday noon or get another member or guest to take your place. Contact Bob Boeberitz at programs@aafasheville.org or call 828-258-0316 to cancel your reservation. If you RSVP and are a “no show” you will still be expected to pay for the dinner.

Location : Vinnie’s Italian Restaurant

Here’s the link to register online:

Fundraising Dinner for AAF Asheville, June 23 2010.

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Seven Traits of Highly Effective Press Releases « BusinessWired

Gary James — Mon, 24 May 2010 15:36:07 +0000

The information shared here through BusinessWire is straightforward and simple.

Crafting the message and content is obviously the most important factor in developing an excellent public relations and press release campaign.

When developing a press release, I try to incorporate at least Five out of Seven of the traits that are outlined in the article. One that I leave out is based on budget; the other the goal of the release. Here are the 5:

1. One link in one form or another in the body of the release.

2. Emphasis on key points in the release via special formatting.

3. A subheadline.

4. Encourage sharing on social media

5. Special characters in the headline.

The two that are missing are:
1. The company name in the headline: It sort of depends on where the brand fits in the scheme of things. After establishing the company branding, sometimes it’s better to focus totally on the message and support the company branding throughout the release.

2. A photo or video included: There are totally dependent upon the client’s budget as they almost always add some cost in distribution. However, these costs also vary widely, and there are many ways to get the message distributed within budgetary concerns.
If you need effective messaging, please give me a call.

Seven Traits of Highly Effective Press Releases « BusinessWired – Business Wire Blog.

Every business has a story. How are you telling yours?, 21 Twitter Tips From Socially-Savvy Companies | Fast Company, Manage Your Brand’s Social Media Presence with One App

Facebook, MySpace Confront Privacy Loophole – WSJ.com

Gary James — Fri, 21 May 2010 14:22:25 +0000

The best part of sharing this story, is that I posted the story of Facebook “leaking” privacy information – on Facebook. You have to love it! Facebook, MySpace Confront Privacy Loophole – WSJ.com. Related Posts Facebook’s Great Betrayal, Seven Traits of Highly Effective Press Releases « BusinessWired, 21 Twitter Tips From Socially-Savvy Companies | Fast Company

Facebook’s Great Betrayal, Seven Traits of Highly Effective Press Releases « BusinessWired, 21 Twitter Tips From Socially-Savvy Companies | Fast Company

Traditional Ads Yield Social Traction

Gary James — Wed, 19 May 2010 02:07:19 +0000

Good article on earned vs paid exposure and how the great divide is narrowing.

American Advertising Federation AAF Group News | LinkedIn.

Is Social Media working for Small Biz?, Paid Internet TV Would Cut Nearly 8 Million Viewers 10/30/2009, 10 products, 10 retailers that boomed during the Recession

21 Twitter Tips From Socially-Savvy Companies | Fast Company

Gary James — Sun, 02 May 2010 16:45:21 +0000

This is very interesting. Unfortunately, it focuses on companies that actually have budgets (there is a mention in point #3 about “a meager budget of $15,000″ for one particular twitter campaign. In Asheville, that would be expected to produce a logo, positioning statement, branding campaign, six months of facebook, tw itter blogging, brochures, feature articles and news releases. Oh, and a website with e-commerce.

Good points in this article. They can be applied on a smaller scale, but on the same hand, there needs to be realistic expectations when budgets of “$15,000″ are non considered meager, but exorbitant.

21 Twitter Tips From Socially-Savvy Companies | Fast Company.

Protect Insurance Companies PSA from Will Ferrell, Jon Hamm and others, Seven Traits of Highly Effective Press Releases « BusinessWired, It’s 1988 all over again.