Five Things Everyone Should Know About Public Relations

Just came across this article from Forbes and it is a great explanation regarding the differences between an advertising agency and public relations. Even though Public Relations has become more integrated with marketing, more so with the advent of the Internet, a good way to understand the differences today is: most people are looking to “pull” information (public relations) rather than be “pushed” to buy (advertising). Yelp & Trip Advisor, reading an article vs. seeing an ad on television or Facebook (unless it’s a time sensitive offer)

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