What are Your Goals For your News Release?
Here are some of the most common goals of press releases.¹
- Get media coverage – In this era of online news releases, it can be easy for people to forget that press releases are designed to, you know, get media coverage. Press release distribution can help you reach both traditional media and new media influencers. To capture the attention of reporters and bloggers, make sure your press release is well-written, has a strong headline, doesn’t read like an advertisement, and offers your contact information.
- Increase brand awareness – Do customers know who you are and what you do? Is your company indistinguishable from your competitors? Press release distribution can help you boost brand awareness and highlight your brand’s unique characteristics. With a consistent press release distribution strategy, reporters and buyers will become more familiar with you, and with familiarity comes credibility.
- Position yourself as a thought leader – You want reporters and customers to think of you as an industry expert. This can help you earn more media coverage, as reporters will be likelier to cover your stories and to come to you for quotes on relevant topics. As it relates to buyers, the more they see you in the news, the more they begin to trust you enough to give you their business.
- Get more sales – Speaking of getting your customers’ business, bringing in sales is another common goal of press release distribution. It typically goes hand in hand with many of the other goals on this list, and it’s a fairly easy benchmark for you to measure.
- Link building and SEO benefits – Statistics showing the importance of SEO press releases. The simple truth is millions of consumers and many reporters use the internet to get their news. By publishing high quality, fully optimized online news releases, you can spread your message further, build more back links, and improve the search rankings of your website.
¹Kennedy, Mikey. “What’s the Goal of Your Press Release Distribution?” eReleases. N.p., 03 June 2010. Web. 25 Mar. 2017