Harbour Oaks | Arvida Corporation
Backstory: Client was Arvida Corporation and I was copywriter/creative director for a number of the developments which included Sunset Beach, Fairway Bay, Harbour Oaks and weekly classified advertsiing.
Situation: Task was to create value propositions for competing properties all offered under the same brand, ARVIDA.
Creative Solution: Harbour Oaks was sited with the on the Gulf of Mexico and Sarasota Bay. On a Golf Course. Campaign included radio and television spots supporting the print ads.
Winner: Silver ADDY (for Campaign), AAF 4th District
Creative Director/Copywriter: Gary James (Collateral Inc. Sarasota, FL)
Print | Television