The concept was simple.
Everyone should vote on lots of stuff, and often.
A focus group was held at the offices of TopFloorStudio, here in Asheville, to see what people thought of the concept. The website was designed around some of that really great input. We also got a good understanding for the need of a “here’s how it works” graphic video presentation on the landing page.
Steffi Rausch (evolv.com) did the design of the web site and I did the content writing.
This is the embed presentation for the landing page (it lived in that grey box to the right on the home page) that I wrote and art directed, including the search for istockphotos. From the script I timed the visuals and used powerpoint to move through the presentation. I then handed over the assets to Indy film producer Marcus VanWormer, who took time out of his busy schedule creating exceptional promotional videos to build the graphic presentation. The voiceover was through a production house in Michigan.
Unfortunately, our voYce had a brief life. I thought it was a great concept.
UPDATE: There is a online site that captures the essence called Thetylt.com. Check it out.
Web content | Project management of Video | Art Direction | Focus Group assistance | Public Relations