Original creative
These are the ads that were pitched to NACHA – The National Automated ClearingHouse Association, who are responsible for marketing and positioning Direct Payment and Direct Deposit.
From this original idea, our agency landed the account and I directed a creative and marketing campaign that was tested in three cities: Raleigh, NC, Hartford, CT and Baltimore, MD, then national buys in print were purchased in Parade Magazine, People, the New York Times Magazine and others.
(Creative Director: Gary James; Graphic Designer: Jamie Stockie
Tim Kenny Marketing, Bethesda, MD)
The completed national campaign ads:
