The client, a firm specializing in negotiating best practices, wished to have a website that wasn’t totally copy-focused.
They told me their staff spoke many languages: hence, the creative concept of the flash to introduce their professional services. (Originally, the intro page has the word “negotiate” in 10 languages as a wallpaper, and 3 seconds later, the flash diverted to the home page. Alas, it’s been changed).
The result presents them as a global Washington DC-based organization. Plus, we simply asked, “Need help negotiating?”
I created the flash intro and handled all the content, and helped with the inclusion of their white papers, pdfs and other collateral information.
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Creative Direction | Positioning | web content |
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