Asheville marketing communications, advertising, public relations, brand strategy

What We Do and What We Won’t Do

You don’t use the web to sell hearing aids.

Don’t use a print ad in Cosmopolitan to sell a 13-year-old an iPOD.

Identity | Print | Web | Radio | Integrated communications | Public Relations | All this marketing stuff

Some marketing communications things we do:

  • Review of your current marketing efforts
  • Build a marketing plan around your budget
  • Action planning - choose the medium for the message
  • Create marketing messaging
  • Naming and branding
  • Slogans and positioning
  • Copywriting/ Creative / SEO/ Web content
  • Media strategy and budgeting
  • Project management
  • Public relations
    • News releases
    • Feature writing
    • Promotions
    • Publicity
    • Advertorial
    • Webinars
    • Cause Marketing
    • Corporate Communications Support
  • Annual reports
  • Internal employee communications
  • Event promotion
  • …and much more!

Things we can’t (or won’t) do:

  • Guess what your budget is – but we can suggest one.
  • Build a marketing campaign that will sell your product for you. Sorry, we can build a marketing campaign that will drive traffic, motivate your customer, present your product or service that is compelling. But, you’re going to have to sell it.
  • Make lots of promises, then not deliver on them
  • Create unethical marketing campaigns (like hire people to sit on twitter all day and say how great your stuff is)

It’s not just the TACTIC…it’s the STRATEGY.

More Information (sub-pages)