You don’t use the web to sell hearing aids.
Don’t use a print ad in Cosmopolitan to sell a 13-year-old an iPOD.
Identity | Print | Web | Radio | Integrated communications | Public Relations | All this marketing stuff
Some marketing communications things we do:
- Review of your current marketing efforts
- Build a marketing plan around your budget
- Action planning - choose the medium for the message
- Create marketing messaging
- Naming and branding
- Slogans and positioning
- Copywriting/ Creative / SEO/ Web content
- Media strategy and budgeting
- Project management
- Public relations
- News releases
- Feature writing
- Promotions
- Publicity
- Advertorial
- Webinars
- Cause Marketing
- Corporate Communications Support
- Annual reports
- Internal employee communications
- Event promotion
- …and much more!
Things we can’t (or won’t) do:
- Guess what your budget is – but we can suggest one.
- Build a marketing campaign that will sell your product for you. Sorry, we can build a marketing campaign that will drive traffic, motivate your customer, present your product or service that is compelling. But, you’re going to have to sell it.
- Make lots of promises, then not deliver on them
- Create unethical marketing campaigns (like hire people to sit on twitter all day and say how great your stuff is)
AAF Asheville
PRAWNC
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