Project: Create a print advertisement promoting the entire Smithsonian Institution just one month after 9/11.
Execution: Reminded people that this is America’s attic of treasures – without referencing 9/11 directly.
Creative: Copywriting, Positioning: “Where everything old is new again.”
Result: The healing began; people started to come down to the National Mall again.
Newspaper, Local Washington, DC magazine
(as Creative Director, copywriter, Tim Kenny Marketing, Bethesda, MD)