Tag Archives: advertising asheville

Don’t be fooled by fake websites voting for Google Fiber | citizen-times.com | Asheville Citizen-Times

My “Letter to the Editor” in the Asheville Times today. Anyone not familiar with what’s going on: Asheville is a city being considered for 1gb broadband from Google. This site, GoogleFiber.com was created, “unofficially,” by someone to create a horserace online. People voted for a month.
The voted ended. Then, suddenly, another round of voting? Why, [...]

‘South Park’ season premiere Tiger gets clubbed; Cliffs missed oppty?

[But] the 14th season premiere wasn’t really slamming Woods and other famous names — it was doing its usual trick of satirizing a media that gets all huffy and self-righteous about bad behavior.

The First AAF Asheville ADDY Party – February 20th

Everything you need to know about the party is at the AAFASHEVILLE.org website.
http://www.aafasheville.org/aaf-asheville-addyr-awards-party.html
However, the down and dirty is:
When: Saturday, February 20, 2010
Where: The Venue, 21 N. Market Street, Downtown Asheville
How much: $40 if you buy tix before February 14h. $45 until February 18th
Why: To celebrate the premiere Addy Award party!

Every business has a story. How are you telling yours?

Business writing and communication | Brand Strategy | Identity | Print | Web | Radio | Integrated communications | Public Relations | All this marketing stuff

Distilling complex ideas and concepts into marketing communications means approaching every project with an open mind.

I’m a right brain person. I don’t do lists very well. My outlines are usually very organic. And, as a non-linear person, I tend to look at the big picture, then work backwards.

Yes, I can create great headlines, catchy slogans, motivating positioning statements, insightful copywriting and humorous radio commercials. I’ve directed graphic designers to create award-winning web and print. And, often we start with a picture and build the copy around it.

But I also believe that the best way to approach your potential customer is by building a marketing program that positions your product or service as the one your customers choose, not the one they are manipulated into wanting. Of course, that’s where my left brain kicks in with budgets, outlines and plans.

We want to build an emotional connection to your organization, your product, your service. That is what builds a brand.

There is no magic “advertising or public relations” bullet

There is no magic marketing bullet.

I’ve been involved in marketing and communications since 1982. And the one thing I’ve learned is there isn’t one magic marketing bullet.