The voted ended. Then, suddenly, another round of voting? Why, some of us asked?

In the meantime, a Letter to the Editor pops up telling people to continue to vote. So, I did a little research and discovered this info:

Don’t be fooled by fake websites voting for Google Fiber | citizen-times.com | Asheville Citizen-Times.

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I think we should also applaud advertisers, especially local ones, who are willing to see this type of programming for what it is – namely, allowing viewers the opportunity to take a step back from all the hype while also lampooning it – and I appreciate Asheville advertisers for supporting this show, particularly in light of Tiger Woods’s huge golf course project located a mere 10 miles out of town (or thereabouts).

After the “mea culpa” last month, many of those indebted to the project, and I mean that literally, were falling over themselves to congratulate Tiger for “coming clean and showing his vulnerability” while we hope to start taking deposits on homesites again, which start at $250,000 and homes are $700K to you-can’t-afford-it. In fact, it’s pretty difficult to find how many anything costs at the Cliffs of High Carolinas including the golf membership. Must follow the old adage, “….if you have to ask.” So, I don’t know, but if I were the marketing director of this property, I would have done whatever it took to have advertised on this premiere showing. And, I would have picked up some ads in markets my research has shown me are still interested in Tiger Woods and his “premiere American golf course” community in Asheville.

Because, as they say, “if you can’t beat ‘em…..” show them you have some balls.

‘South Park’ season premiere review: Tiger Woods got golf-clubbed | EW.com.

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http://www.aafasheville.org/aaf-asheville-addyr-awards-party.html

However, the down and dirty is:
When: Saturday, February 20, 2010

Where: The Venue, 21 N. Market Street, Downtown Asheville

How much: $40 if you buy tix before February 14h. $45 until February 18th

Why: To celebrate the premiere Addy Award party!

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We want to build an emotional connection to your organization, your product, your service. And, today’s inbound marketing and internet, we cannot rely only on traditional advertising and public relations components.  How your customers are talking about you, how they are relating to you,  that is what builds a brand.

In the new world of Marketing and PR, there are now many different tactics which we can use that didn’t even exist 10 years ago. Just as the Saturday Evening Post gave way to radio, which in turn gave way to television, television and traditional media is giving way to the internet, social marketing, Facebook and Twitter. But – at least for now – we still have print, radio and television in addition to the new media. And the fact remains these are all just arrows in the quiver.
I also believe that the best way to approach your potential customer is by building a marketing program that positions your product or service as the one your customers choose, not the one they are manipulated into wanting.

Through over 25 years experience in building creative advertising and public relations campaigns for clients who have included the Smithsonian Institution, FlavorX, Sweet n’ Low, Arvida Corporation, Sarasota Memorial Hospital, in the categories of health, real estate, nutraceuticals, arts, financial, tech, travel, tourism and hospitality industries, it all comes down to one thing:

If people find your story compelling they will want to do business with you.

And, now, with “inbound marketing” taking charge, we add:
Your message now must reach your audience in a way that enlightens, builds trust, distinguishes you. Traditional methods will no longer work.

Your brand strategy, how we interpret your story, and what components we choose will build an audience, define your market, increase your sales.  We may do that with a mix of social media, SEO, traditional marketing elements such as radio or print, build on a new business launch with news releases and YouTube(r) mixed with a publicity event. Perhaps you can utilize a billboard. Or, a coordinated full-blow integrated campaign with all these component. Maybe you already have a strategy and just need elements of marketing communications.

But, whatever your business, telling your story is my business.

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I’ve been involved in marketing and communications since 1982. And the one thing I’ve learned is there isn’t one magic marketing bullet. Today’s newest new thing is “social media.” And, yes, it should be an integrated component of your brand awareness. But, it doesn’t take the place of everything.

And, I don’t feel that public relations is just a component of an advertising plan. Often I’ll hear someone define PR as media relations, coordinating events, news releases. Yes, these are components of public relations. But, in fact, I believe it’s completely the other way around. It’s ALL Public Relations - from your signage, to brochures, to website design and how your employees dress, act or speak about where they work – and the tangible things are tactics that build how the public perceives you.

My story is I’ve worked in marketing communications - advertising, public relations, internet marketing – for years. Starting in a theatrical press agency I learned something about events, promotions and publicity; In radio, I was a Continuity Director, which means if it was spoken (and read), I wrote it. From there, I became a copywriter, but we were a small agency, so I also learned media buying, negotiation and account management.

A stint as a Director of Public Relations for a Behavioral Health Hospital helped me understand how large corporations work, and with the support and engagement of an excellent supervisor and mentor (Mary Ruiz, now CEO of the organization) we rebranded the 50-year-old organization, increased employee involvement, community awareness and, most importantly, access to services.

Having been a creative director or public relations professional , either as an independent consultant or on staff with an agency, for the better part of two decades, it is the last one that has seen the most explosive changes in marketing. Anyone over 30 remembers the first time they used a fax machine. Anyone under 30, can turn on a computer by the age of 5.

At the agency in Bethesda, MD, we were creating internet websites completely from scratch, including shopping carts, complete infrastructure, even simple rollovers.  Here’s where I learned about home pages, daughter pages, rollovers, navs, flash and all those other “must-haves,” at the  turn of the last century. Now, I’m communicating with WordPress and I don’t even think about the html. Because, as we all know, content is king.

If there is any constant in this business, and this is going to be a hackneyed, roll-your-eyes statement, it is “change.”

Adapting to this new environment is a challenge. However, having a knowledge and understanding of tactics and strategies that have worked in the past, doesn’t hurt either.

Whether it’s to work with your internal department, create teams for a complete marketing campaign, or simply needing some outside creative, copywriting support, I will create the emotional arch that will target your audience – your stakeholders, employees, customers or advocates – in order they make a decision to buy from you, support you, or promote your organization or business.

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