The 2nd annual ADDY awards for AAF Asheville are upon us. The awards presentation show is Saturday, February 19th.Read More
This is a youtube video from Air New Zealand that cleverly was produced. I’m sure that the people on board actually watch the video as it is incredibly entertaining.
Plus, it already has had over 625,000 views on YouTube, so it is also a great ad for Air New Zealand, and the Rugby teams.
The best part of sharing this story, is that I posted the story of Facebook “leaking” privacy information – on Facebook. You have to love it!
Good article on earned vs paid exposure and how the great divide is narrowing.
This is very interesting. Unfortunately, it focuses on companies that actually have budgets (there is a mention in point #3 about “a meager budget of $15,000” for one particular twitter campaign. In Asheville, that would be expected to produce a logo, positioning statement, branding campaign, six months of facebook, tw itter blogging, brochures, feature articles and news releases. Oh, and a website with e-commerce.
Good points in this article. They can be applied on a smaller scale, but on the same hand, there needs to be realistic expectations when budgets of “$15,000” are non considered meager, but exorbitant.
Advances in neuroscience are changing the way some companies position their products, giving birth to the new field of neuromarketingRead More
“TV Everywhere” efforts won’t be TV for everyone — as 7.7 million viewers could be out of the loop. That is, those who won’t pay a fee to watch TV programs online — shows they are currently seeing for free.
Interestingly, this article exposes a recent poll that asked, “Is Social Media Working for Small Business….” and more than three quarters of the respondents didn’t feel it was expanding their business.
So, how does this fit with the constant barrage of emails, newsletters, seminars, teleseminars, discussion offers I get every day to hear all the wonders of social media? Much like a pyramid scheme, its great if you’re one of those lucky ones, out making thousands of dollars telling everyone how great social media is; if you’re one of those who ponied up $200 to hear them wax poetic about the greatness of social media, you may just find yourself $200 poorer.
I mean, forget any discussion on how this is just one quivver in the arsenal to beat people over the heads to purchase your product or service. You must now employ hundreds of people to twit, friend and link up to market everything from shampoo to pet food.
I’m all for blogging, social media and all things on-line; however, just like years ago when everyone who came through the door of an agency needs a brochure, simply blogging or facebooking or tweeting isn’t going to bring people into your door. And, if you have a great product or service, and you solve a need or provide a solution, you don’t have to beat them over the head either.
Of course, if you want to actually make people change a behavior – bottled water comes to mind – you may just had to hit them with a high-powered water hose in the face. But, that’s another issue.