AAF Asheville
PRAWNC
You are here!
The best part of sharing this story, is that I posted the story of Facebook “leaking” privacy information – on Facebook. You have to love it!
Facebook, MySpace Confront Privacy Loophole – WSJ.com.
-
-
Preferred Sites
Tag Archives: Advertising
Facebook, MySpace Confront Privacy Loophole – WSJ.com
May 21, 2010 – 10:22 AM
Traditional Ads Yield Social Traction
May 18, 2010 – 10:07 PM
Good article on earned vs paid exposure and how the great divide is narrowing.
American Advertising Federation AAF Group News | LinkedIn.
21 Twitter Tips From Socially-Savvy Companies | Fast Company
May 2, 2010 – 12:45 PM
This is very interesting. Unfortunately, it focuses on companies that actually have budgets (there is a mention in point #3 about “a meager budget of $15,000″ for one particular twitter campaign. In Asheville, that would be expected to produce a logo, positioning statement, branding campaign, six months of facebook, tw [...]
Clients by Category
January 8, 2010 – 2:33 PM
This list represents just some of the clients for which I have created marketing communications, as an independent, an employee or freelance
How the Brain Reveals Why We Buy – NewsTrust.net
November 9, 2009 – 6:22 PM
Advances in neuroscience are changing the way some companies position their products, giving birth to the new field of neuromarketing
Paid Internet TV Would Cut Nearly 8 Million Viewers 10/30/2009
October 30, 2009 – 10:58 PM
“TV Everywhere” efforts won’t be TV for everyone — as 7.7 million viewers could be out of the loop. That is, those who won’t pay a fee to watch TV programs online — shows they are currently seeing for free.
MediaPost Publications Paid Internet TV Would Cut Nearly 8 Million Viewers 10/30/2009.
Is Social Media working for Small Biz?
October 30, 2009 – 11:14 AM
Interestingly, this article exposes a recent poll that asked, “Is Social Media Working for Small Business….” and more than three quarters of the respondents didn’t feel it was expanding their business.
So, how does this fit with the constant barrage of emails, newsletters, seminars, teleseminars, discussion offers I get every day to hear all the wonders [...]
Join some funloving Ad pros for dinner!
October 29, 2009 – 1:19 PM
Hey, you gotta eat! Come enjoy a pre-fixe meal at a super price at one of Asheville’s great Italian restaurants. Just $22.50 per person….a super, incredible discounted deal! AAF Asheville are graphic designers, media types, marketing mavens…and we know how to party! Come have a great time….and enjoy a great deal!!!!!
Every business has a story. How are you telling yours?
September 1, 2009 – 3:38 PM
Business writing and communication | Brand Strategy | Identity | Print | Web | Radio | Integrated communications | Public Relations | All this marketing stuff
Distilling complex ideas and concepts into marketing communications means approaching every project with an open mind.
I’m a right brain person. I don’t do lists very well. My outlines are usually very organic. And, as a non-linear person, I tend to look at the big picture, then work backwards.
Yes, I can create great headlines, catchy slogans, motivating positioning statements, insightful copywriting and humorous radio commercials. I’ve directed graphic designers to create award-winning web and print. And, often we start with a picture and build the copy around it.
But I also believe that the best way to approach your potential customer is by building a marketing program that positions your product or service as the one your customers choose, not the one they are manipulated into wanting. Of course, that’s where my left brain kicks in with budgets, outlines and plans.
We want to build an emotional connection to your organization, your product, your service. That is what builds a brand.