Tag Archives: asheville marketing communications

our voYce

The concept was simple. Everyone should vote on lots of stuff, and often. A focus group was held at the offices of TopFloorStudio, here in Asheville, to see what people thought of the concept. The website was designed around some of that really great input. We also got a good understanding for the need of a […]

North American Roofing Tops Off Sierra Nevada’s East Coast Brewery

While most of us had visions of sugarplums dancing in our heads, North American Roofing was busy finishing the roof installation of Sierra Nevada’s East Coast Brewery under construction in Mills River, NC, 12 miles south of Asheville.

The $1 million+ roof installation contracts with Sierra Nevada were for two facilities – one 147,000 square foot, the other a smaller 10,000 square foot structure.

Public Relations Association of WNC: After 28 years, PRAWNC takes its final bow

            Unfortunately, as often as not, it becomes so difficult to keep an organization going when only the same people show up and step up to the plate. Sherri did a great job the past few years at the helm, and the last year trying to keep it going (as […]

Clients by Category

As a copywriter, creative director, public relations director an employee or consultant, some of the clients JamesGANG creative + communications has created branding, advertising and public relations solutions, tactics and strategies.

The Decline of Article Marketing as we Know it | Marketing Words Copywriting Blog

It’s time to stop following the crowd. Here’s my advice: instead of spending $300 for two dozen crappy articles, spend that money on one fantastic article. Carefully place that piece with websites that can get you in front of people who want your product or service then watch the magic of a quality article marketing campaign do its stuff!

AAF Asheville – ADDYs coming soon!

The 2nd annual ADDY awards for AAF Asheville are upon us. The awards presentation show is Saturday, February 19th.

Don’t be fooled by fake websites voting for Google Fiber | citizen-times.com | Asheville Citizen-Times

My “Letter to the Editor” in the Asheville Times today. Anyone not familiar with what’s going on: Asheville is a city being considered for 1gb broadband from Google. This site, GoogleFiber.com was created, “unofficially,” by someone to create a horserace online. People voted for a month. The voted ended. Then, suddenly, another round of voting? […]

Michelle Tennant: Final Luncheon Program this year

“Make plans now to attend the final luncheon program for AAF Asheville on June 21st. If you aren’t familiar with public relations, or know Michelle, you’ll enjoy this presentation.” – Gary James, jamesgang creative

Seven Traits of Highly Effective Press Releases « BusinessWired

The information shared here through BusinessWire is straightforward and simple. Crafting the message and content is obviously the most important factor in developing an excellent public relations and press release campaign. When developing a press release, I try to incorporate at least Five out of Seven of  the traits that are outlined in the article. […]

21 Twitter Tips From Socially-Savvy Companies | Fast Company

This is very interesting. Unfortunately, it focuses on companies that actually have budgets (there is a mention in point #3 about “a meager budget of $15,000″ for one particular twitter campaign. In Asheville, that would be expected to produce a logo, positioning statement, branding campaign, six months of facebook, tw itter blogging, brochures, feature articles […]

Google Fiber Asheville

Like many other cities in the US, Asheville is vying to become a “test” market for the Google Fiber Initiative. Unlike many cities in the U.S., Asheville is uniquely situated to be a good choice. Be sure and nominate us. Google Fiber Asheville.

Public Relations Association of Western North Carolina 
welcomes 2010 Board of Directors

PRAWNC returning board members Sherri L. McLendon, Gary S. James, Jaime McKee, Amy Fowler, Jennifer Perez, Alicia Knighton, and Angela Betancourt welcome Kathy Thielke, Kasey Gruen, Rachel Miller, Brian Jennings, Elisabeth Bocklet, Judy Davidson, and Sandra Adams to its 2010 board. Installed in December 2009, the sixteen members met as a full board for the first time Jan. 22 at CarePartners’ Seymour Auditorium for an annual planning session.