Tag Archives: asheville marketing communications

Don’t be fooled by fake websites voting for Google Fiber | citizen-times.com | Asheville Citizen-Times

My “Letter to the Editor” in the Asheville Times today. Anyone not familiar with what’s going on: Asheville is a city being considered for 1gb broadband from Google. This site, GoogleFiber.com was created, “unofficially,” by someone to create a horserace online. People voted for a month.
The voted ended. Then, suddenly, another round of voting? Why, [...]

Michelle Tennant: Final Luncheon Program this year

“Make plans now to attend the final luncheon program for AAF Asheville on June 21st. If you aren’t familiar with public relations, or know Michelle, you’ll enjoy this presentation.” – Gary James, jamesgang creative

Seven Traits of Highly Effective Press Releases « BusinessWired

The information shared here through BusinessWire is straightforward and simple.
Crafting the message and content is obviously the most important factor in developing an excellent public relations and press release campaign.
When developing a press release, I try to incorporate at least Five out of Seven of  the traits that are outlined in the article. One that [...]

21 Twitter Tips From Socially-Savvy Companies | Fast Company

This is very interesting. Unfortunately, it focuses on companies that actually have budgets (there is a mention in point #3 about “a meager budget of $15,000″ for one particular twitter campaign. In Asheville, that would be expected to produce a logo, positioning statement, branding campaign, six months of facebook, tw [...]

Google Fiber Asheville

Like many other cities in the US, Asheville is vying to become a “test” market for the Google Fiber Initiative.
Unlike many cities in the U.S., Asheville is uniquely situated to be a good choice.
Be sure and nominate us.
Google Fiber Asheville.

Public Relations Association of Western North Carolina 
welcomes 2010 Board of Directors

PRAWNC returning board members Sherri L. McLendon, Gary S. James, Jaime McKee, Amy Fowler, Jennifer Perez, Alicia Knighton, and Angela Betancourt welcome Kathy Thielke, Kasey Gruen, Rachel Miller, Brian Jennings, Elisabeth Bocklet, Judy Davidson, and Sandra Adams to its 2010 board. Installed in December 2009, the sixteen members met as a full board for the first time Jan. 22 at CarePartners’ Seymour Auditorium for an annual planning session.

Clients by Category

This list represents just some of the clients for which I have created marketing communications, as an independent, an employee or freelance

5 “must haves” for your travel and tourism site

by Gary S. James
Everyone’s being more careful about how they spend their money these days and travel is no exception. Even those with higher discretionary incomes are feeling the pinch.  Here are some tips from Synergy Point, an award-winning travel and tourism web design firm, to make it easier for visitors to find you and [...]

There is no magic “advertising or public relations” bullet

There is no magic marketing bullet.

I’ve been involved in marketing and communications since 1982. And the one thing I’ve learned is there isn’t one magic marketing bullet.

Tim Kenney Marketing

Hired as an independent creative director and copywriter, my goal was to help to rebrand this 25+ year-old graphic and web design company.
The agency had built a strong print and point-of-purchase portfolio but was also moving into the 21st century with more website design. In addition, I had been hired to help craft an “integrated [...]