Marketing, branding, advertising, public relations | Jamesgang Creative » Branding/Rebranding

9 Ways To Improve the SEO of Every Website You Design

Gary James — Sun, 15 Aug 2010 15:54:58 +0000

Thanks to a colleague for sharing this invaluable information! Great ways to make simple improvements with SEO. Some is fairly obvious, like keywords and updating content, but other ideas are a little less intuitive.
A good refresher, too, for anyone working with folks to help them increase webs presence. I have to do some of this myself!!!

9 Ways To Improve the SEO of Every Website You Design.

Designing A Website That Works, Manage Your Brand’s Social Media Presence with One App, Tim Kenney Marketing

Manage Your Brand’s Social Media Presence with One App

Gary James — Thu, 01 Jul 2010 13:32:36 +0000

For those of you out there trying to find low cost ways to track your brand’s presence in social media, this article outlines the Social Marketing Hub.

It’s $2000 for the lowest subscription plan, but that isn’t bad if you’ve got some major campaigns going on marketing your product.

Manage Your Brand’s Social Media Presence with One App.

9 Ways To Improve the SEO of Every Website You Design, 5 Social Media Myths | Digital Tonto, AAF Social Media presentation featured panel of local gurus

Seven Traits of Highly Effective Press Releases « BusinessWired

Gary James — Mon, 24 May 2010 15:36:07 +0000

The information shared here through BusinessWire is straightforward and simple.

Crafting the message and content is obviously the most important factor in developing an excellent public relations and press release campaign.

When developing a press release, I try to incorporate at least Five out of Seven of the traits that are outlined in the article. One that I leave out is based on budget; the other the goal of the release. Here are the 5:

1. One link in one form or another in the body of the release.

2. Emphasis on key points in the release via special formatting.

3. A subheadline.

4. Encourage sharing on social media

5. Special characters in the headline.

The two that are missing are:
1. The company name in the headline: It sort of depends on where the brand fits in the scheme of things. After establishing the company branding, sometimes it’s better to focus totally on the message and support the company branding throughout the release.

2. A photo or video included: There are totally dependent upon the client’s budget as they almost always add some cost in distribution. However, these costs also vary widely, and there are many ways to get the message distributed within budgetary concerns.
If you need effective messaging, please give me a call.

Seven Traits of Highly Effective Press Releases « BusinessWired – Business Wire Blog.

21 Twitter Tips From Socially-Savvy Companies | Fast Company, Every business has a story. Are you telling yours?, Manage Your Brand’s Social Media Presence with One App

Traditional Ads Yield Social Traction

Gary James — Wed, 19 May 2010 02:07:19 +0000

Good article on earned vs paid exposure and how the great divide is narrowing.

American Advertising Federation AAF Group News | LinkedIn.

Is Social Media working for Small Biz?, Paid Internet TV Would Cut Nearly 8 Million Viewers 10/30/2009, 10 products, 10 retailers that boomed during the Recession

Google Fiber Asheville

Gary James — Thu, 18 Mar 2010 22:29:36 +0000

Like many other cities in the US, Asheville is vying to become a “test” market for the Google Fiber Initiative. Unlike many cities in the U.S., Asheville is uniquely situated to be a good choice. Be sure and nominate us. Google Fiber Asheville. Related Posts Don’t be fooled by fake websites voting for Google Fiber [...]

Don’t be fooled by fake websites voting for Google Fiber | citizen-times.com | Asheville Citizen-Times, Clients by Category, Asheville North Carolina: Celebrate Earth Day with PRAWNC and Toast to Spring

Designing A Website That Works

Gary James — Wed, 17 Mar 2010 16:22:55 +0000

This is a very good article on all those necessary components that make a website findable.
Chris has been working in the field for many years in Asheville, and has a great handle on what works, and what doesn’t.

Check it out.

Designing A Website That Works.

9 Ways To Improve the SEO of Every Website You Design, Is Social Media working for Small Biz?, Traditional Ads Yield Social Traction

The 10 Stages of Social Media Business Integration

Gary James — Tue, 23 Feb 2010 18:39:07 +0000

The 10 Stages of Social Media Business Integration. Related Posts Manage Your Brand’s Social Media Presence with One App, 5 Social Media Myths | Digital Tonto, AAF Social Media presentation featured panel of local gurus

Manage Your Brand’s Social Media Presence with One App, 5 Social Media Myths | Digital Tonto, AAF Social Media presentation featured panel of local gurus

How to Build Conversations in Social Media Using the 3 P’s

Gary James — Sun, 24 Jan 2010 22:06:44 +0000

How to Build Conversations in Social Media Using the 3 P’s.

AAF Social Media presentation featured panel of local gurus, 5 Social Media Myths | Digital Tonto, Manage Your Brand’s Social Media Presence with One App

Clients by Category

Gary James — Fri, 08 Jan 2010 18:33:26 +0000

This list represents just some of the clients for which I have created marketing communications, advertising and public relations.

As a copywriter, creative director, public relations director. As an employee or consultant.

Interactive/Web/Agency
- Synergy Point Interactive, Asheville, NC
- Tim Kenney Marketing, Bethesda, MD

Financial, Business and Management/B2B
- NACHA (Direct Deposit/Direct Payment), Washington, DC
- WatershedAssociates.com
- investEd®
- FlavorX
- Simon and Simon Resources
- Rieger Imaging, Clarksburg, MD
- Sharemedia, Rockville, MD
- Clary Hood

Arts and Museums
- Smithsonian Institution Freer and Sackler Galleries of Art, DC
- Smithsonian Institution National Museum of American History, DC
- Smithsonian Institution, DC
- Cultural Alliance of Greater Washington
- Torpedo Factory Art Center, Alexandria, VA
- Charles Darwin Foundation/Galapagos.org
- A Kiss From Alexander
- License to Bash satirical revue
- Folgers Shakespeare Library

Automotive
- National Automobile Auction Association, Frederick, MD
- Sunset Chevrolet, Sarasota, FL

Health, Food and Neutraceuticals
- Manatee Glens Corporation, Bradenton, FL
- Clozaril^®
- Sarasota Memorial Hospital
- Butter Buds^®
- Sweet n’Low^®
- Chromium Information Bureau

Real Estate
- Preserve at Misty Creek, Sarasota, FL
- Cedars Tennis Resort of Longboat Key, FL
- Arvida Corporation, Longboat Key, FL
- Harbor Oaks, Longboat Key, FL
- Arvida Real Estate Commercial, Sarasota, FL
- Buyerside® Real Estate Services, Sarasota, FL

Travel and Hospitality
- Horsefeathers Restaurant, Sarasota, FL
- Manatee Civic Center, Bradenton, FL
- Buyerside® Real Estate Services, Sarasota, FL
- Hyatt Sarasota

Consumer
- Stephan’s Furniture, Sarasota, FL
- Beall’s^® Florida Bradenton, FL
- Sarasota Main Plaza
- Sarasota Square Mall
- Helmsman Marine, Sarasota FL

Pro Bono/Not-For-Profit/Fundraising

- AAF-Asheville
- PRAWNC
- Youth OutRight
- Manatee Council on Aging
- South Florida Museum
- Sarasota AIDS Support
- Alexander’s Ford at the Nature Preserve
- Asheville Humane Society (through AAF Asheville)

Every business has a story. Are you telling yours?, It’s 1988 all over again., InvestEd

10 products, 10 retailers that boomed during the Recession

Gary James — Sat, 24 Oct 2009 02:37:44 +0000

Most of these that many of us – if you had parents or grandparents that lived through the depression – have used or supported for years. And, if you’re a cook and still haven’t discovered a Pressure cooker, rush to Bed, Bath and Beyond and get yourself one NOW.

Seriously, I was intrigued to see things like caffeine-powered booster drinks on the list; I guess since we all multitask now we need to keep juiced 24/7. But, traditional favorites like Tupperware, Presto Industries, Arm and Hammer….great to see these bulwarks continue to build fans.

Read about those 10 products.

Every business has a story. Are you telling yours?, Is Social Media working for Small Biz?, How to Build Conversations in Social Media Using the 3 P’s