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jamesgang creative musings about marketing, pr and what are you talking about itCollaborating on the launch of this new agency in the Asheville area. Headlines Web content Contributing brand strategist and copywriter Creative direction Mercury Creative Group
In creating a marketing and branding strategy, how we interpret your story, and what components we choose will build an audience, define your market, increase your sales. Distilling complex ideas and concepts into marketing communications means approaching every project with the first question: What is your story?
They wanted to market this flavoring kit via veterinary product representatives to vets worldwide. Giving the vets a sample seemed an obvious way to get the product into the hands of the vets –
product naming and branding for an investment education seminar company that would offer courses educating people about the stock marketing and trading techniques
There is no magic marketing bullet.
I’ve been involved in marketing and communications since 1982. And the one thing I’ve learned is there isn’t one magic marketing bullet.
The national ad campaign, Gary James, Creative Director; Jamie Stockie, graphic designer. For NACHA (Direct Deposit; Direct Payment)
Hired as an independent creative director and copywriter, my goal was to help to rebrand this 25+ year-old graphic and web design company. The agency had built a strong print and point-of-purchase portfolio but was also moving into the 21st century with more website design. In addition, I had been hired to help craft an [...]