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Watershed Associates

WatershedAssociates2002Creative Direction | Web Content | Account Management

This is a global Washington DC-based organization. A firm specializing in negotiating best practices, they work directly with GSA and government agencies, their employees and contractors.

In working with the partners and interviewing them, I discovered they were passionate about teaching these negotiating tools and introducing these practices so vendors and contractors better understood outcomes that were mutually beneficial.

“So, I started out by first asking “Need help negotiating?” Simple.”

From there, it was a case of organizing pages of white papers, content, bios and links.

When I worked with them on this website design, back in 2002, a flash opening was all the rage. We originally created a flash home page that features the word “negotiate” in 10 languages as this was one of their unique selling propositions. It was a wall paper and three seconds later, the flash evolved to the home page. Since then, the essence of the original design without the flash intro has remained the same, for over 14 years.

With the help of a very talented web developer, we created the flash intro, and I wrote most of the content you still see here and managed the uploading of pdfs and white papers. Back then, everything  – including the thumbnails – were all created in size, individually and originally. How times have changed.

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For Tim Kenny Marketing, as creative director and copywriter
Creative Direction | Positioning | web content |