Interestingly, this article exposes a recent poll that asked, “Is Social Media Working for Small Business….” and more than three quarters of the respondents didn’t feel it was expanding their business.
So, how does this fit with the constant barrage of emails, newsletters, seminars, teleseminars, discussion offers I get every day to hear all the wonders of social media? Much like a pyramid scheme, its great if you’re one of those lucky ones, out making thousands of dollars telling everyone how great social media is; if you’re one of those who ponied up $200 to hear them wax poetic about the greatness of social media, you may just find yourself $200 poorer.
I mean, forget any discussion on how this is just one quivver in the arsenal to beat people over the heads to purchase your product or service. You must now employ hundreds of people to twit, friend and link up to market everything from shampoo to pet food.
I’m all for blogging, social media and all things on-line; however, just like years ago when everyone who came through the door of an agency needs a brochure, simply blogging or facebooking or tweeting isn’t going to bring people into your door. And, if you have a great product or service, and you solve a need or provide a solution, you don’t have to beat them over the head either.
Of course, if you want to actually make people change a behavior – bottled water comes to mind – you may just had to hit them with a high-powered water hose in the face. But, that’s another issue.
Read the article here: American Advertising Federation AAF Group News | LinkedIn.