The information shared here through BusinessWire is straightforward and simple.
Crafting the message and content is obviously the most important factor in developing an excellent public relations and press release campaign.
When developing a press release, I try to incorporate at least Five out of Seven of the traits that are outlined in the article. One that [...]
The best part of sharing this story, is that I posted the story of Facebook “leaking” privacy information – on Facebook. You have to love it!
Facebook, MySpace Confront Privacy Loophole – WSJ.com.
Good article on earned vs paid exposure and how the great divide is narrowing.
American Advertising Federation AAF Group News | LinkedIn.
Good case study on public relations meets reality television. Excellent example of defining the problem wrong and then creating the wrong solution.
How TV Superchef Jamie Oliver’s ‘Food Revolution’ Flunked out | | AlterNet.
Yesterday a number of our crack, ace, super social media guru blogger experts when all a-twitter announcing that Google had chosen Asheville in its “google fiber initiative,” linking to the blog announcing the win, and giving themselves whooo-hooos and high fives.
I did a quick search in Google, under “google fiber initiative,” (10 [...]
What they didn’t know, and never could’ve predicted, was that the Web would also transform itself into an enormous, never-ending high school reunion (See also: hell).- from the article, “What has the Internet done to us?”
How to Build Conversations in Social Media Using the 3 P’s.
A very good article that helps tone down the social media hysteria. Well, at least turns it down a notch.
5 Social Media Myths | Digital Tonto.
Advances in neuroscience are changing the way some companies position their products, giving birth to the new field of neuromarketing
priceless videos from a landmark study regarding success and instant gratification
Interestingly, this article exposes a recent poll that asked, “Is Social Media Working for Small Business….” and more than three quarters of the respondents didn’t feel it was expanding their business.
So, how does this fit with the constant barrage of emails, newsletters, seminars, teleseminars, discussion offers I get every day to hear all the wonders [...]
Seriously, I was intrigued to see things like caffeine-powered booster drinks on the list; I guess since we all multitask now we need to keep juiced 24/7. But, traditional favorites like Tupperware, Presto Industries, Arm and Hammer….great to see these bulwarks continue to build fans.
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