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20 Articles

Facebook Is Positioned To Take Over The World

Though this is an article about investing in Facebook when the IPO eventually launches, it is a good perspective on how Facebook has positioned itself to become a “virtual marketing world.” As a marketer, it is important to also understand how Facebook will effect everything that is done in creating advertising and public relations campaigns as we move forward.

Facebook Is Positioned To Take Over The World: Buy The IPO No Matter The Price – Seeking Alpha.

 

18 Effective Search Engine Optimization Techniques

This is an excellent resource on tips for SEO. Most of these are quite simple using WordPress (for example, WordPress has a widget – the ALL IN ONE SEO – that allows you to do many of the tips here by utilizing that widget.

If you need help with your content, organic writing and keywords, performing some of tips and techniques, or  would just like to ‘get it done,’ please give me a call.

18 Effective Search Engine Optimization Techniques | SiteProNews: Webmaster News & Resources.

Seven Traits of Highly Effective Press Releases « BusinessWired

The information shared here through BusinessWire is straightforward and simple.

Crafting the message and content is obviously the most important factor in developing an excellent public relations and press release campaign.

When developing a press release, I try to incorporate at least Five out of Seven of  the traits that are outlined in the article. One that I leave out is based on budget; the other the goal of the release. Here are the 5:

1. One link in one form or another in the body of the release.

2. Emphasis on key points in the release via special formatting.

3. A subheadline.

4. Encourage sharing on social media

5. Special characters in the headline.

The two that are missing are:
1. The company name in the headline: It sort of depends on where the brand fits in the scheme of things.  After establishing the company branding, sometimes it’s better to focus totally on the message and support the company branding throughout the release.

2. A photo or video included: There are totally dependent upon the client’s budget as they almost always add some cost in distribution. However, these costs also vary widely, and there are many ways to get the message distributed within budgetary concerns.
If you need effective messaging, please give me a call.

Seven Traits of Highly Effective Press Releases « BusinessWired – Business Wire Blog.

Study: 52 Percent Of Bloggers Consider Themselves Journalists

Yesterday a number of our crack, ace, super social media guru blogger experts when all a-twitter announcing that Google had chosen Asheville in its “google fiber initiative,” linking to the blog announcing the win, and giving themselves whooo-hooos and high fives.

I did a quick search in Google, under “google fiber initiative,” (10 sec) and saw a WP story dated 3/29 stating the selection would happen sometime in the Fall (took 60 sec to peruse).  April Fools! And yet, I was watching this start to go viral. A perfect example of the “journalistic” technique of  expert “bloggers.” Perhaps the question is not whether they think they are journalists, but why? I know pop culture is allowing people such as Glenn Beck or Rush Limbaugh to define themselves as such – though they are actually just entertainers paid to incite, demean and espouse rhetoric – but, before we call bloggers journalists, or they call themselves that, let’s ask them what they use for source material. Their friends tweets?

At least it wasn’t Swiftboating. Now THAT was journalism!

PS I’m still waiting to see the “Mea Culpas” from the bloggers on the April Fool’s joke.

Study: 52 Percent Of Bloggers Consider Themselves Journalists.

Is Social Media working for Small Biz?

Interestingly, this article exposes a recent poll that asked, “Is Social Media Working for Small Business….” and more than three quarters of the respondents didn’t feel it was expanding their business.

So, how does this fit with the constant barrage of emails, newsletters, seminars, teleseminars, discussion offers I get every day to hear all the wonders of social media? Much like a pyramid scheme, its great if you’re one of those lucky ones, out making thousands of dollars telling everyone how great social media is; if you’re one of those who ponied up $200 to hear them wax poetic about the greatness of social media, you may just find yourself $200 poorer.

I mean, forget any discussion on how this is just one quivver in the arsenal to beat people over the heads to purchase your product or service. You must now employ hundreds of people to twit, friend and link up to market everything from shampoo to pet food.

I’m all for blogging, social media and all things on-line; however, just like years ago when everyone who came through the door of an agency needs a brochure, simply blogging or facebooking or tweeting isn’t going to bring people into your door. And, if you have a great product or service, and you solve a need or provide a solution, you don’t have to beat them over the head either.

Of course, if you want to actually make people change a behavior – bottled water comes to mind – you may just had to hit them with a high-powered water hose in the face. But, that’s another issue.

Read the article here: American Advertising Federation AAF Group News | LinkedIn.

Bar Codes: The Thrill Is Gone

If you’ve been wondering at all about the bar code that has been showing up on the GOOGLE home page, it’s in celebration of the 57th anniversary of the bar code.
I can remember what an amazing thing it was when it first started showing up across the country.

There’s also a great link to another site that shows you how to figure out the bar code, what the numbers mean, how things are categorized, really geek stuff. But, still fascinating.

Bar Codes: The Thrill Is Gone – All Tech Considered – Technology News And Culture Blog : NPR.