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20 Articles

Facebook Is Positioned To Take Over The World

Though this is an article about investing in Facebook when the IPO eventually launches, it is a good perspective on how Facebook has positioned itself to become a “virtual marketing world.” As a marketer, it is important to also understand how Facebook will effect everything that is done in creating advertising and public relations campaigns as we move forward.

Facebook Is Positioned To Take Over The World: Buy The IPO No Matter The Price – Seeking Alpha.

 

18 Effective Search Engine Optimization Techniques

This is an excellent resource on tips for SEO. Most of these are quite simple using WordPress (for example, WordPress has a widget – the ALL IN ONE SEO – that allows you to do many of the tips here by utilizing that widget.

If you need help with your content, organic writing and keywords, performing some of tips and techniques, or  would just like to ‘get it done,’ please give me a call.

18 Effective Search Engine Optimization Techniques | SiteProNews: Webmaster News & Resources.

Seven Traits of Highly Effective Press Releases « BusinessWired

The information shared here through BusinessWire is straightforward and simple.

Crafting the message and content is obviously the most important factor in developing an excellent public relations and press release campaign.

When developing a press release, I try to incorporate at least Five out of Seven of  the traits that are outlined in the article. One that I leave out is based on budget; the other the goal of the release. Here are the 5:

1. One link in one form or another in the body of the release.

2. Emphasis on key points in the release via special formatting.

3. A subheadline.

4. Encourage sharing on social media

5. Special characters in the headline.

The two that are missing are:
1. The company name in the headline: It sort of depends on where the brand fits in the scheme of things.  After establishing the company branding, sometimes it’s better to focus totally on the message and support the company branding throughout the release.

2. A photo or video included: There are totally dependent upon the client’s budget as they almost always add some cost in distribution. However, these costs also vary widely, and there are many ways to get the message distributed within budgetary concerns.
If you need effective messaging, please give me a call.

Seven Traits of Highly Effective Press Releases « BusinessWired – Business Wire Blog.