Marketing, branding, advertising, public relations | Jamesgang Creative » marketing

Seven Traits of Highly Effective Press Releases « BusinessWired

Gary James — Mon, 24 May 2010 15:36:07 +0000

The information shared here through BusinessWire is straightforward and simple.

Crafting the message and content is obviously the most important factor in developing an excellent public relations and press release campaign.

When developing a press release, I try to incorporate at least Five out of Seven of the traits that are outlined in the article. One that I leave out is based on budget; the other the goal of the release. Here are the 5:

1. One link in one form or another in the body of the release.

2. Emphasis on key points in the release via special formatting.

3. A subheadline.

4. Encourage sharing on social media

5. Special characters in the headline.

The two that are missing are:
1. The company name in the headline: It sort of depends on where the brand fits in the scheme of things. After establishing the company branding, sometimes it’s better to focus totally on the message and support the company branding throughout the release.

2. A photo or video included: There are totally dependent upon the client’s budget as they almost always add some cost in distribution. However, these costs also vary widely, and there are many ways to get the message distributed within budgetary concerns.
If you need effective messaging, please give me a call.

Seven Traits of Highly Effective Press Releases « BusinessWired – Business Wire Blog.

21 Twitter Tips From Socially-Savvy Companies | Fast Company, Every business has a story. Are you telling yours?, Manage Your Brand’s Social Media Presence with One App

Facebook, MySpace Confront Privacy Loophole – WSJ.com

Gary James — Fri, 21 May 2010 14:22:25 +0000

The best part of sharing this story, is that I posted the story of Facebook “leaking” privacy information – on Facebook. You have to love it! Facebook, MySpace Confront Privacy Loophole – WSJ.com. Related Posts Facebook’s Great Betrayal, 9 Ways To Improve the SEO of Every Website You Design, Seven Traits of Highly Effective Press Releases [...]

Facebook’s Great Betrayal, 9 Ways To Improve the SEO of Every Website You Design, Seven Traits of Highly Effective Press Releases « BusinessWired

Traditional Ads Yield Social Traction

Gary James — Wed, 19 May 2010 02:07:19 +0000

Good article on earned vs paid exposure and how the great divide is narrowing.

American Advertising Federation AAF Group News | LinkedIn.

Is Social Media working for Small Biz?, Paid Internet TV Would Cut Nearly 8 Million Viewers 10/30/2009, 10 products, 10 retailers that boomed during the Recession

How TV Superchef Jamie Oliver’s ‘Food Revolution’ Flunked out

Gary James — Thu, 08 Apr 2010 13:55:55 +0000

Good case study on public relations meets reality television. Excellent example of defining the problem wrong and then creating the wrong solution. How TV Superchef Jamie Oliver’s ‘Food Revolution’ Flunked out | | AlterNet. Related Posts Study: 52 Percent Of Bloggers Consider Themselves Journalists, We’re Googling Ourselves Stupid – Salon.com, Don’t Eat the Marshmallow – [...]

Study: 52 Percent Of Bloggers Consider Themselves Journalists, We’re Googling Ourselves Stupid – Salon.com, Don’t Eat the Marshmallow – Yet

Study: 52 Percent Of Bloggers Consider Themselves Journalists

Gary James — Fri, 02 Apr 2010 14:17:56 +0000

Yesterday a number of our crack, ace, super social media guru blogger experts when all a-twitter announcing that Google had chosen Asheville in its “google fiber initiative,” linking to the blog announcing the win, and giving themselves whooo-hooos and high fives.

I did a quick search in Google, under “google fiber initiative,” (10 sec) and saw a WP story dated 3/29 stating the selection would happen sometime in the Fall (took 60 sec to peruse). April Fools! And yet, I was watching this start to go viral. A perfect example of the “journalistic” technique of expert “bloggers.” Perhaps the question is not whether they think they are journalists, but why? I know pop culture is allowing people such as Glenn Beck or Rush Limbaugh to define themselves as such – though they are actually just entertainers paid to incite, demean and espouse rhetoric – but, before we call bloggers journalists, or they call themselves that, let’s ask them what they use for source material. Their friends tweets?

At least it wasn’t Swiftboating. Now THAT was journalism!

PS I’m still waiting to see the “Mea Culpas” from the bloggers on the April Fool’s joke.

Study: 52 Percent Of Bloggers Consider Themselves Journalists.

Don’t be fooled by fake websites voting for Google Fiber | citizen-times.com | Asheville Citizen-Times, Traditional Ads Yield Social Traction, Paid Internet TV Would Cut Nearly 8 Million Viewers 10/30/2009

We’re Googling Ourselves Stupid – Salon.com

Gary James — Sun, 31 Jan 2010 18:33:42 +0000

Let’s see, so the digital revolution led us all to this: a gigantic, commercial, high school reunion/mall filthy with insipid tabloid trivia, populated by perpetually distracted, texting, tweeting demi-humans. Yes, the information age truly is every bit as glorious and special as everyone predicted it would be!

Digital Nation: What has the Internet done to us? I Like to Watch – Salon.com.

5 Social Media Myths | Digital Tonto, Paid Internet TV Would Cut Nearly 8 Million Viewers 10/30/2009, Is Social Media working for Small Biz?

How to Build Conversations in Social Media Using the 3 P’s

Gary James — Sun, 24 Jan 2010 22:06:44 +0000

How to Build Conversations in Social Media Using the 3 P’s.

AAF Social Media presentation featured panel of local gurus, 5 Social Media Myths | Digital Tonto, Manage Your Brand’s Social Media Presence with One App

5 Social Media Myths | Digital Tonto

Gary James — Fri, 08 Jan 2010 15:58:41 +0000

A very good article that helps tone down the social media hysteria. Well, at least turns it down a notch. 5 Social Media Myths | Digital Tonto. Related Posts Manage Your Brand’s Social Media Presence with One App, Is Social Media working for Small Biz?, AAF Social Media presentation featured panel of local gurus

Manage Your Brand’s Social Media Presence with One App, Is Social Media working for Small Biz?, AAF Social Media presentation featured panel of local gurus

How the Brain Reveals Why We Buy – NewsTrust.net

Gary James — Mon, 09 Nov 2009 22:22:49 +0000

Just when you think all you need is a website some SOCIAL MEDIA and Marketing, now this!

Can’t we just design the package using red and yellow?

How the Brain Reveals Why We Buy – NewsTrust.net.

5 Social Media Myths | Digital Tonto, AAF Social Media presentation featured panel of local gurus, How to Build Conversations in Social Media Using the 3 P’s

Don’t Eat the Marshmallow – Yet

Gary James — Mon, 09 Nov 2009 21:56:14 +0000

Excellent commentary and priceless video of a landmarket study regarding success and instant gratification.

Joachim De Posada makes a valid point in suggesting there are many applications (and I don’t mean software) where the delayed gratification will work.

We need a brochure!

Years ago – before web was king – I would go to meet with a new client because they called, and said, “we need a brochure.” Only upon my asking questions would we discover that perhaps an event or public relations promotion might be best. Or, maybe they could use a flyer or postcard campaign.

We need a website!

Now, of course, everyone needs a website. And though I agree that an internet presence is needed, we need to ask, “what is it used for?”, “who will be coming to it?”,” do people actually buy on it?”

We need SEO!

Now it’s “SEO.” Everyone wants it. Everyone wants LOTS of it. To increase sales. To increase customers. But, before you spend the money – and eat the marshmallow – we should ask, “what is the story we are telling?”

Every business has a story. Are you telling yours?, There is no magic “advertising or public relations” bullet, How the Brain Reveals Why We Buy – NewsTrust.net