Tag Archives: marketing

Bar Codes: The Thrill Is Gone

If you’ve been wondering at all about the bar code that has been showing up on the GOOGLE home page, it’s in celebration of the 57th anniversary of the bar code. I can remember what an amazing thing it was when it first started showing up across the country. There’s also a great link to [...]

AAF Social Media presentation featured panel of local gurus

“The Power of the New Media & Social Networking” October 19th , 2009 – POSANA CAFÉ Luncheon and Program 11:30a to 1:00p Panel participants: Kevin Schwartz – The Grove Park Inn Paul Van Heden – Social Media Specialist Ed Brenegar – Author & Scholar June Allison – Social Media Consultant Justin Belleme – Social Media [...]

Every business has a story. Are you telling yours?

In creating a marketing and branding strategy, how we interpret your story, and what components we choose will build an audience, define your market, increase your sales. Distilling complex ideas and concepts into marketing communications means approaching every project with the first question: What is your story?

There is no magic “advertising or public relations” bullet

There is no magic marketing bullet.

I’ve been involved in marketing and communications since 1982. And the one thing I’ve learned is there isn’t one magic marketing bullet.