On April 1, 1982 colleagues and I “landed” the QE2 in Sarasota Bay, Sarasota Florida.Read More
This presentation that is offered through TEDx will delight any IPOD user.
Using three iPods like magical props. [VIDEO].
Though this is an article about investing in Facebook when the IPO eventually launches, it is a good perspective on how Facebook has positioned itself to become a “virtual marketing world.” As a marketer, it is important to also understand how Facebook will effect everything that is done in creating advertising and public relations campaigns as we move forward.
The woman apologized to him and explained, “We didn’t have the green thing back in my day.” The clerk responded, “That’s our problem today. Your generation did not care enough to save our environment.”Read More
There is truth in satire.Read More
Google celebrates its 12th birthdayRead More
Don’t be fooled by fake websites voting for Google Fiber | citizen-times.com | Asheville Citizen-Times
My “Letter to the Editor” in the Asheville Times today. Anyone not familiar with what’s going on: Asheville is a city being considered for 1gb broadband from Google. This site, GoogleFiber.com was created, “unofficially,” by someone to create a horserace online. People voted for a month.
The voted ended. Then, suddenly, another round of voting? Why, some of us asked?
In the meantime, a Letter to the Editor pops up telling people to continue to vote. So, I did a little research and discovered this info:
The information shared here through BusinessWire is straightforward and simple.
Crafting the message and content is obviously the most important factor in developing an excellent public relations and press release campaign.
When developing a press release, I try to incorporate at least Five out of Seven of the traits that are outlined in the article. One that I leave out is based on budget; the other the goal of the release. Here are the 5:
1. One link in one form or another in the body of the release.
2. Emphasis on key points in the release via special formatting.
3. A subheadline.
4. Encourage sharing on social media
5. Special characters in the headline.
The two that are missing are:
1. The company name in the headline: It sort of depends on where the brand fits in the scheme of things. After establishing the company branding, sometimes it’s better to focus totally on the message and support the company branding throughout the release.
2. A photo or video included: There are totally dependent upon the client’s budget as they almost always add some cost in distribution. However, these costs also vary widely, and there are many ways to get the message distributed within budgetary concerns.
If you need effective messaging, please give me a call.
The best part of sharing this story, is that I posted the story of Facebook “leaking” privacy information – on Facebook. You have to love it!