product naming and branding for an investment education seminar company that would offer courses educating people about the stock marketing and trading techniquesRead More
There is no magic marketing bullet.
I’ve been involved in marketing and communications since 1982. And the one thing I’ve learned is there isn’t one magic marketing bullet.Read More
Hired as an independent creative director and copywriter, my goal was to help to rebrand this 25+ year-old graphic and web design company.
The agency had built a strong print and point-of-purchase portfolio but was also moving into the 21st century with more website design. In addition, I had been hired to help craft an “integrated marketing” division.To achieve this, we needed to build a website that immediately reflected this new position.
In creating the positioning statement, “Be Seen. Be Heard. Be Noticed. Be Remembered,” and crafting the message, “Strategic Creativity in a Marketing Driven World” the visitor immediately learned that there was more to the company than graphic design and print.
The talented graphic and web design team, led by Jamie Stockie Jones and Michael Caron, built the visual marketing campaign around that copy with icons representing those marketing goals, and refreshed the agency’s color theme with the bold use of yellow and grey.
Working closely with them, writing the content to reflect each of the featured items as well as the biographical information, history and other essential elements.
Though some of the copy has changed in the past 10 years, the positioning and branding has remained unchanged.