Tag Archives: Public Relations

Manage Your Brand’s Social Media Presence with One App

For those of you out there trying to find low cost ways to track your brand’s presence in social media, this article outlines the Social Marketing Hub.
It’s $2000 for the lowest subscription plan, but that isn’t bad if you’ve got some major campaigns going on marketing your product.
Manage Your Brand’s Social Media Presence with One [...]

Seven Traits of Highly Effective Press Releases « BusinessWired

The information shared here through BusinessWire is straightforward and simple.
Crafting the message and content is obviously the most important factor in developing an excellent public relations and press release campaign.
When developing a press release, I try to incorporate at least Five out of Seven of  the traits that are outlined in the article. One that [...]

21 Twitter Tips From Socially-Savvy Companies | Fast Company

This is very interesting. Unfortunately, it focuses on companies that actually have budgets (there is a mention in point #3 about “a meager budget of $15,000″ for one particular twitter campaign. In Asheville, that would be expected to produce a logo, positioning statement, branding campaign, six months of facebook, tw [...]

Asheville North Carolina: Celebrate Earth Day with PRAWNC and Toast to Spring

We had a glitch in calendars and dates….the date is THURSDAY, April 22nd! Come join us. Semi-networking event, fun peeps, good food and wine.
Asheville North Carolina: Celebrate Earth Day with PRAWNC and Toast to Spring.

Republicans, Leukemia Team Up To Repeal Health Care Law |

Thought clearly, satire, the definition which is, according to Wikipedia,  ” human or individual vices, follies, abuses, or shortcomings are censured by ridicule, derision, burlesque, irony, or other methods, ideally with the intent of improvement.[1] Although satire is usually meant to be funny, its purpose is often not so much humor for [...]

How TV Superchef Jamie Oliver’s ‘Food Revolution’ Flunked out

Good case study on public relations meets reality television. Excellent example of defining the problem wrong and then creating the wrong solution.
How TV Superchef Jamie Oliver’s ‘Food Revolution’ Flunked out | | AlterNet.

Google Fiber Asheville

Like many other cities in the US, Asheville is vying to become a “test” market for the Google Fiber Initiative.
Unlike many cities in the U.S., Asheville is uniquely situated to be a good choice.
Be sure and nominate us.
Google Fiber Asheville.

The 10 Stages of Social Media Business Integration

The 10 Stages of Social Media Business Integration.

Public Relations Association of Western North Carolina 
welcomes 2010 Board of Directors

PRAWNC returning board members Sherri L. McLendon, Gary S. James, Jaime McKee, Amy Fowler, Jennifer Perez, Alicia Knighton, and Angela Betancourt welcome Kathy Thielke, Kasey Gruen, Rachel Miller, Brian Jennings, Elisabeth Bocklet, Judy Davidson, and Sandra Adams to its 2010 board. Installed in December 2009, the sixteen members met as a full board for the first time Jan. 22 at CarePartners’ Seymour Auditorium for an annual planning session.

Clients by Category

This list represents just some of the clients for which I have created marketing communications, as an independent, an employee or freelance

5 Social Media Myths | Digital Tonto

A very good article that helps tone down the social media hysteria. Well, at least turns it down a notch.
5 Social Media Myths | Digital Tonto.

5 “must haves” for your travel and tourism site

by Gary S. James
Everyone’s being more careful about how they spend their money these days and travel is no exception. Even those with higher discretionary incomes are feeling the pinch.  Here are some tips from Synergy Point, an award-winning travel and tourism web design firm, to make it easier for visitors to find you and [...]