It’s $2000 for the lowest subscription plan, but that isn’t bad if you’ve got some major campaigns going on marketing your product.

Manage Your Brand’s Social Media Presence with One App.

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Crafting the message and content is obviously the most important factor in developing an excellent public relations and press release campaign.

When developing a press release, I try to incorporate at least Five out of Seven of  the traits that are outlined in the article. One that I leave out is based on budget; the other the goal of the release. Here are the 5:

1. One link in one form or another in the body of the release.

2. Emphasis on key points in the release via special formatting.

3. A subheadline.

4. Encourage sharing on social media

5. Special characters in the headline.

The two that are missing are:
1. The company name in the headline: It sort of depends on where the brand fits in the scheme of things.  After establishing the company branding, sometimes it’s better to focus totally on the message and support the company branding throughout the release.

2. A photo or video included: There are totally dependent upon the client’s budget as they almost always add some cost in distribution. However, these costs also vary widely, and there are many ways to get the message distributed within budgetary concerns.
If you need effective messaging, please give me a call.

Seven Traits of Highly Effective Press Releases « BusinessWired – Business Wire Blog.

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Good points in this article. They can be applied on a smaller scale, but on the same hand, there needs to be realistic expectations when budgets of “$15,000″ are non considered meager, but exorbitant.

21 Twitter Tips From Socially-Savvy Companies | Fast Company.

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Asheville North Carolina: Celebrate Earth Day with PRAWNC and Toast to Spring.

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And, along with the scorched earth policies of America’s minority party becoming a public relations quandary, perhaps they should look at this, along with programs such as Daily Show with Jon Stewart, as research.

Republicans, Leukemia Team Up To Repeal Health Care Law | The Onion – America’s Finest News Source.

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How TV Superchef Jamie Oliver’s ‘Food Revolution’ Flunked out | | AlterNet.

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Unlike many cities in the U.S., Asheville is uniquely situated to be a good choice.

Be sure and nominate us.

Google Fiber Asheville.

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PRAWNC Board of Directors. Pictured from left to right: Kasey Gruen, Judy Davidson, Sandra Adams, Sherri L. McLendon, Elisabeth Bocklet, Jaime McKee, Gary James, Rachel Miller, Brian Jennings, and Amy Fowler; not pictured are Angela Betancourt, Jennifer Perez, Alicia Knighton, and Kathy Thielke.

ASHEVILLE, NC (February 2010) – PRAWNC returning board members Sherri L. McLendon, Gary S. James, Jaime McKee, Amy Fowler, Jennifer Perez, Alicia Knighton, and Angela Betancourt welcome Kathy Thielke, Kasey Gruen, Rachel Miller, Brian Jennings, Elisabeth Bocklet, Judy Davidson, and Sandra Adams to its 2010 board. Installed in December 2009, the sixteen members met as a full board for the first time Jan. 22 at CarePartners’ Seymour Auditorium for an annual planning session.

Sherri L. McLendon, a freelance communications consultant, writer, and editor with McLendon Bylines, Weaverville, is president; Rachel Miller, communications manager at Mountain BizWorks, is vice president; Angela Betancourt, brain injury advocate, is membership chair; Gary S. James, owner at jamesgang creative+communications llc, is secretary; Brian Jennings, a creative marketing and promotions consultant, is treasurer; Jaime McKee, online developer at the Asheville Citizen- Times, is communications chair; Kasey Gruen, owner of Gruen Photo & Design, is assistant communications chair; Amy Fowler is Chief of Staff/Chief Financial Officer; and Jennifer Perez, marketing representative with Park Ridge Hospital, sits the board as immediate past president. Members at large include Alicia Knighton, owner of Action Digital, Hendersonville; Elisabeth Bocklet, marketing and communications manager at United Way of Asheville and Buncombe County; Judy Davidson, manager for the Buncombe County Government television station; Kathy Thielke, community relations coordinator at Four Seasons; and Sandra Adams, a freelance media relations consultant, Hendersonville.

Board members are selected by a nominating committee and approved by a ¾ majority by the general membership in open session. No compensation is received for service to Public Relations Association of Western North Carolina.
#
Public Relations Association of Western North Carolina, or PRAWNC, is the region’s premier professional organization for public relations, marketing, advertising and communications professionals since 1983. Learn more about PRAWNC at http://www.prawnc.org/.
PRAWNC is a 501C3 not-for-profit corporation providing practitioners with opportunities for education, collaboration, networking and professional excellence.

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As a copywriter, creative director, public relations director. As an employee or consultant.

Interactive/Web/Agency
- Synergy Point Interactive, Asheville, NC
- Tim Kenney Marketing, Bethesda, MD

Financial, Business and Management/B2B
- NACHA (Direct Deposit/Direct Payment), Washington, DC
- WatershedAssociates.com
- investEd®
- FlavorX
- Simon and Simon Resources
- Rieger Imaging, Clarksburg, MD
- Sharemedia, Rockville, MD
- Clary Hood

Arts and Museums
- Smithsonian Institution Freer and Sackler Galleries of Art, DC
- Smithsonian Institution National Museum of American History, DC
- Smithsonian Institution, DC
- Cultural Alliance of Greater Washington
- Torpedo Factory Art Center, Alexandria, VA
- Charles Darwin Foundation/Galapagos.org
- A Kiss From Alexander
- License to Bash satirical revue
- Folgers Shakespeare Library

Automotive
- National Automobile Auction Association, Frederick, MD
- Sunset Chevrolet, Sarasota, FL

Health, Food and Neutraceuticals
- Manatee Glens Corporation, Bradenton, FL
- Clozaril^®
- Sarasota Memorial Hospital
- Butter Buds^®
- Sweet n’Low^®
- Chromium Information Bureau

Real Estate
- Preserve at Misty Creek, Sarasota, FL
- Cedars Tennis Resort of Longboat Key, FL
- Arvida Corporation, Longboat Key, FL
- Harbor Oaks, Longboat Key, FL
- Arvida Real Estate Commercial, Sarasota, FL
- Buyerside® Real Estate Services, Sarasota, FL

Travel and Hospitality
-  Horsefeathers Restaurant, Sarasota, FL
-  Manatee Civic Center, Bradenton, FL
-  Buyerside® Real Estate Services, Sarasota, FL
-  Hyatt Sarasota

Consumer
- Stephan’s Furniture, Sarasota, FL
- Beall’s^® Florida Bradenton, FL
- Sarasota Main Plaza
- Sarasota Square Mall
- Helmsman Marine, Sarasota FL

Pro Bono/Not-For-Profit/Fundraising

- AAF-Asheville
- PRAWNC
- Youth OutRight
- Manatee Council on Aging
- South Florida Museum
- Sarasota AIDS Support
- Alexander’s Ford at the Nature Preserve
- Asheville Humane Society (through AAF Asheville)

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